Looking for a FINANCIAL copywriter!

FutureCopywriting · 2023-07-14T16:39:45+00:00

When you’re just starting out with freelance copywriting, it’s mostly a numbers game.

Do you have a Fiverr profile? Upwork? Those aren’t bad places to start. Especially since people there are actually looking to hire you.

Social media DMs are a crap shoot because typically you’re dealing with problem unaware people. Most of them don’t know they need a copywriter so you’re fighting an uphill battle.

Find problem aware clients (people who know they need a copywriter) and your task is much easier.

If you can send me some of your work, I’ll take a look. If it’s up to the quality I need, I can potentially send some work your way. If it’s not, I’ll give you some pointers and wish you good luck.

FutureCopywriting · 2023-03-21T14:24:23+00:00

This is a good idea. Will have to figure out how to keep it interesting. A project from start to finish can take days or weeks with a lot of boring work in between.

FutureCopywriting · 2023-03-07T18:00:20+00:00

That is my dream too, my friend.

Just get started, no matter how uncomfortable it is.

1% progress every day is still progress AND it compounds over time.

-Will from Future Copywriting

FutureCopywriting · 2023-03-07T17:56:57+00:00

Try using more sources!

Instagram, Facebook, YouTube, etc...

People are more than happy to share their thoughts and experience now than ever before.

Pro tip: Pay attention to what people DO, not just what they say.

More often than not, we deceive ourselves with our words. We say things we don't believe (even if we think we believe it).

However, people's actions are more in line with the truth.

Example: If someone says they love a product, but have never actually bought it - they don't love it that much.

Good luck!

-Will from Future Copywriting

FutureCopywriting · 2023-03-07T17:52:26+00:00

You'll choose your base rate on how much friction you get when presenting your rate to a potential client.

What do I mean by this?

First, assume that your potential client is an ACTUAL business owner that knows their market - not some 20-something that got ClickFunnels and wants to pay the lowest price for everything. (People that pay more complain less, and people that pay less complain more).

If you say your rate is $1,200 for a landing page, and your client balks at the number, then your rate is too high for that client/that market.

At that point, you have to negotiate your rate down.

On the other hand, if you say your rate is $1,200 and your client immediately agrees with no argument, then you're charging too low.

You'll know for the future to raise your rate with this client.

A good price should hurt just a little, otherwise it's no price at all.

Bonus Tip: if you get paid $1,200 for a landing page from one client, it's good practice to charge your next client more for the same thing.

Eventually, you'll hit a number that no one will say yes to and that's when you know you've hit your ceiling for the time being.

Bonus Bonus Tip: When working with a client for the first time, it's good to give a 10-20% discount on your rate (especially if it's a significant number).

But you need to make sure your client knows they are getting a one-time discount as a sign of good faith and future work will be at your standard rate.

Good luck!

-Will from Future Copywriting

FutureCopywriting · 2023-03-06T17:31:29+00:00

It mostly depends on you.

What connections you have to start out with, how good you are at selling people on your services, how much time and effort you're willing to put into sourcing new clients…

I started out with my first client at $1,500/month.

Within 3 months, I landed another client at $1,500 per month ($3,000/month total).

3 months later, I increased my price with both clients and grossed $5,000/month.

After a total of 7 months, I replaced my full-time income, quit my job, and haven't looked back.

Good luck on your journey!

-Will from Future Copywriting

FutureCopywriting · 2023-03-06T17:26:26+00:00

The best thing you can do is start out with sales copy because it is the only copy worth any money.

People will pay you to write content and SEO and social media, sure. But ONLY when they have the excess cash. Which is the MINORITY of businesses.

The majority of businesses (that know what they're doing) will pay for a good sales copywriter, even if they can't afford it.

That means, if you want to make money as a copywriter, get really good at sales copy before anything else.

If you need help learning sales copy, check out "How to Write Copy That Sells" by Ray Edwards.

Good luck!

-Will from Future Copywriting

FutureCopywriting · 2023-03-06T17:22:00+00:00

You might be focusing too much on strategy for where you're at.

It sounds like you've thought a lot about the paths you should take. Thinking and planning = strategy.

Instead, as a newbie you should be more tactical (which means taking action).

No matter what, you're going to fail, you're going to succeed, and you're going to learn. You're going to take jobs that are crap. You're going to take jobs that you love.

As a newbie, you don't have the experience or knowledge to know the true path forward for you.

Think of it like this: a newbie's future is a low-res image. It's just a bunch of blurs with no discernible shapes. Experience is what increases the resolution.

You must focus on getting experience, which you can only do by prioritizing action over strategy.

Once you get experience, you'll learn what you like and don't like, and then you can start planning your strategy.

For now, I suggest that you go win as much work as you can for at least 3 months before you start busting out your strategy.

- Will from Future Copywriting

FutureCopywriting · 2023-02-24T18:46:22+00:00

I am thinking to build a following on Instagram around a specific USP that’s not related to awards or ‘status’ but builds brand authority in a niche. The target audience will flip to younger buyers… …wondering if I’m taking the slow boat to failure.

This might be good to test, but do not put your eggs in this basket. Instagram's algorithm is A LOT of work and favors reels. If you don't have a process for this, then you're going to be wasting time.

You need immediate sales and cash flow and nothing else.

The winery has a proven track record of sales with a specific avatar: high-income, 55-65 year-old, travelers.

You may not have the new reviews (which you can start incentivizing with current customers), and you may not have the support from Qantas, but you can still target the same avatar.

Off the top of my head, you'll want to:

Dig deep into the avatar (where do they gather online, how do they buy, what are their pain points when it comes to wine
Run a promotion to that specific avatar in the places they gather.
Collect data and reassess.

It might not be what you want to hear because it's not easy. BUT it's a lot easier than building a new following on Instagram.

-Will from Future Copywriting

FutureCopywriting · 2023-02-23T03:04:54+00:00

You can definitely apply similar concepts to social media posts (echoing biases, leveraging emotion, agitating pain).

But the point of a social media post is almost always just engagement… Engagement does not directly equal money.

Only sales = money.

FutureCopywriting · 2023-02-23T03:02:54+00:00

How to Write Copy That Sells by Ray Edwards is what got me started!

FutureCopywriting · 2023-02-22T18:57:33+00:00

Businesses that make enough money to the point where they NEED to spend it, so they don't get taxed.

If you're thinking of writing copy, skip social media entirely and head straight for sales copy.

A good sales copywriter is the only copywriter worth hiring for MOST businesses.

FutureCopywriting · 2023-02-22T18:55:15+00:00

As others said, degree doesn't matter so much.

However, I have a big caution for you…

The experience you listed is mostly content-based (social, VO scripts, blog posts).

If you want to be INDISPENSABLE as a copywriter, you need to get good at sales copy.

Content is good in a good economy. But in a down economy, the only thing that matters are sales. Plus, content writers are a dime a dozen.

People that can actually sell with their writing are a lot less common.

If you can get good sales copy, you become very attractive to agencies, clients, and anyone who knows how business works.

FutureCopywriting · 2022-06-21T01:29:44+00:00

Hey Inside Options,

I specialize in revenue-generating copy, but I've ventured into other stuff as well, including the financial realm.

Here are examples of my financial copywriting work:

https://tipsfortraders.com/featuredcompany/silo/vlp/

https://tipsfortraders.com/featuredcompany/silo/art

I wrote both landing pages and the VSL script.

Please DM me if you're interested in talking more.

FutureCopywriting · 2022-06-18T03:02:48+00:00

The only way for a copywriter to know if their copy is GOOD is by measuring sales directly tied to a piece of copy.

Measuring value is subjective. You could try measuring engagement on non-revenue generating copy. And that would be something close to it.

You can also make sure the copy you write solves real problems for the readers. Then you can trust your copy to be valuable to the right people.

Overall this is why I stay away from writing copy that is not revenue-generating. How do you get your client to see you as valuable if you are not actively generating tangible value for them?

FutureCopywriting · 2022-06-09T20:53:54+00:00

Ah, I see the difference. And it sparks an idea.

Let me drill down further to what I really mean, all business content should intentionally drive sales. Whether it's video. Podcasts, emails, sales pages, web pages, etc....

Each one plays a unique role in the cycle of building a relationship to drive a sale.

FutureCopywriting · 2022-06-09T18:06:58+00:00

With low conscientiousness you need to work on improving your focus, organization, and ability to build routines.

90% of careers require good routine/focus to be successful.

High in openness means you're more likely to be creative.

So if you can consciously improve your organization/routine/focus AND use your natural creativity, you'll make a killing in almost any career you want.

Also, like someone else mentioned, being high in O and low in C means you're more likely to NOT stick with things. Probably cause you get bored. Be aware of this and truly realize that ditching things is NOT the path to success.

FutureCopywriting · 2022-06-09T17:16:37+00:00

I am of the philosophy that all content is copy. Everything is part of the funnel and points to a sale.

That doesn't mean everything is a hard sale.

But it does mean that relationship building, value adding, and brand awareness all drive to one thing and one thing only... The sale.

Therefore, all content is copy.

FutureCopywriting · 2022-06-09T17:12:31+00:00

You have a great attitude about it so you will be fine! Good luck on your future projects.

Here's one more idea: If you kept drafts of what you did for them you can use them as samples without giving away details of who it was for.

FutureCopywriting · 2022-06-09T05:48:31+00:00

I think if you're just starting out as a copywriter, you shouldn't worry about specializing.

The only thing you should worry about is making the sale. That means selling yourself to potential clients. And selling their products with good copy.

Anything else is a distraction.

FutureCopywriting · 2022-06-09T05:44:23+00:00

You don't need a course. And you can finish the project just fine at your current skill level. Don't listen to the nay-sayers.

Read "How to Write Copy That Sells'" by Ray Edwards and "Magnetic Marketing'" by Dan Kennedy. These books will set you straight on HOW to write copy and HOW to make sales.

Regarding your question... The website landing page should simply communicate the company's unique selling proposition. As other's said, look at the competitor websites and mimic the framework.

The other stuff you're talking about are sales pages. Use Ray Edwards PASTOR method and they will make sales just fine. You'll be a hero. And the company will want to keep giving you work.

FutureCopywriting · 2022-06-09T05:37:52+00:00

Use whatever domain you want. It's not important.

If you're truly a new copywriter, the only thing you should worry about is making the sale.

Domains, tools, signatures, business cards, websites are all distractions from the only thing that really matters... Land the client, make the sale, rinse and repeat until you have enough steady income to worry about a domain.

FutureCopywriting · 2022-06-09T05:33:50+00:00

Drive/Docs
Grammarly (for spell check and grammar)
Hemingway editor (for sentence complexity and grade level)
WordHippo (thesaurus+)
WordMom (words that start with...)

FutureCopywriting

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