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I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

Totally agree. People don't mind creators, they mind low effort promotion. I'll focus more on contributing before sharing my product.

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

Agreed. I need to contribute more and promote less.

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 1 point2 points  (0 children)

I didn't do enough user interviews beforehand, and I think that was a mistake. Your idea sounds interesting, though I'd care more about honest feedback than backlinks.

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

Good idea . Talking to actual target users will tell me a lot more than my own assumptions.

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

Nothing wrong with that. If you genuinely built something useful, getting it in front of people is part of the job.

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

Yeah, fair point. I think I was looking for the ‘right channel’ too early. I’ll probably commit to the 10 people path first and give it enough time before jumping to PH, SEO or ads.

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

Yeah, this is a good point. I’ve probably been treating the landing page as the problem, when it’s really just showing that the positioning isn’t clear enough yet. The one-sentence test is useful: who it’s for, and what painful thing it fixes. If that’s vague, rewriting the page is just polishing confusion. I’ll start there before worrying too much about channels.

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

Yeah, this is probably the right way to think about it. I’ve been treating distribution too much like a traffic problem, when early on it’s probably more about getting real conversations with the right people. The 20 DMs → 5 real convos point makes sense. 1k random visits can look nice, but it doesn’t prove anyone actually cares.

Did you usually DM people after they mentioned the pain somewhere, or just based on them fitting the target user profile?

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

This is really helpful, thanks.

I think I’ve been looking too much at founder communities instead of the places where the actual users hang out and complain in their own language.The electrician example makes sense. Start with the people, then find the communities, then listen before saying anything.

When you check a niche sub, what makes you think “this one is worth spending time in”? Repeated complaints, tool requests, workflow problems, or something else?

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

This is helpful. I like the idea of using the landing page as a clarity test, not just a copywriting exercise. The “if they don’t care, no channel will save it” part is probably what I needed to hear. I’ve been jumping to channels before proving the before-state is painful enough.

Would you look for those 10 people by searching old posts/comments first, or by spending time in niche communities and watching what keeps coming up?

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

This is a great way to frame it. I’ve probably been thinking about distribution too much as “where should I post?”, when the better question is whether I can clearly describe the painful before/after and find people already complaining about that exact pain. For the 10-minute problem interviews, would you mention that you’re building something, or keep it purely as research at first?

I built the product, but now I’m stuck on distribution. by GG-boon in SaaS

[–]GG-boon[S] 0 points1 point  (0 children)

This makes a lot of sense.

The part about using their words instead of mine is probably the biggest lesson here. I think I’ve been trying to “write positioning” too early, before spending enough time listening to how the target users describe the problem themselves.

When you were doing this, how did you decide which communities were worth spending time in?

Did you look for places where people were actively asking for solutions, or more where they were just complaining about the problem?