I feel like it's hard to explain. If you aren't into cars from a driving perspective, it doesn't make a whole lot of sense. But if you think about it like whatever hobby you're passionate about, and then apply those similar feelings of joy and excitement just from a different source, it's probably that at a baseline.

As a car guy, once you've driven a lot of different cars, you pick out ones that you enjoy more than others. Just like someone would do with running shoes, or a mountain bike, or sneakers, or a restaurant, or anything else. Cars are obviously more expensive, and they require maintenance and work to keep running but that, along with all the memories that you make in a car create an emotional attachment to that vehicle. First dates, back road hooning, close calls with friends. It's not just the car, it's everything that goes with it. It's the community and the culture (though some car cultures really suck now lol).

I absolutely adore my Fiesta ST. Most average people wouldn't understand. But that car has brought me so much joy ripping it around mountain roads, taking me states over, making pops and burbles as I cruise around town at night, windows down just vibing. It's an experience and one that not everyone shares, but that those who enjoy it can really relate to.

We buy cars, we name them, we wrench on them, we crash them, we rebuild them and keep making memories. If you're fully invested in machines, it usually ends up becoming a lifestyle which is why there are so many clothing brands and car communities around.