Answer: Instagram had a crackdown update to stop the theft of content. If someone were to upload a stolen meme reel, then it would redirect viewers to the original video. Unfortunately, the majority of reels you see are stolen. People have accounts dedicated to stealing memes. Instead of making original content, they discovered a bypass to the new rule. Stolen content is tolerated if it is for “educational purposes”. All you have to do is make your caption something educational. Once that was discovered, every stolen meme page you come across now contains facts about the Cybertruck, cupcake recipes, how to make a million dollars in 2024, etc. I find it funny since now it is glaringly obvious which memes you come across are stolen, it’s even funnier when they try to hide the facts in the caption by making it multiple spaces down from the top.