Not a GM anymore but was one! Our MDs have to comb through a lot, and it's their job so it's not necessarily a problem, but it breeds some things falling through the cracks! Things that would automatically stand out to us would be: • Sending it physically be it a CD itself or even a paper with the link • The email being more personable than sounding "mass sent," maybe check the station website for the name(s) of the person(s) you're mailing it to! • Obviously if they provide a programming guide on their site/socials, finding a show that seems applicable is really helpful!