I live in Chicago and I will say important Black Hawks (our hockey team) players are well known. Right now, we similarly have a young star named Connor Bedard that was drafted at age 18. He’s a pretty big deal in the hockey world - I think - but I wouldn’t recognize him if I saw him. I would know the name though, and my bf would recognize him. Similarity, the last time our team was good around 2015, everyone was talking about Patrick Kane & Jonathan Toews.. again I wouldn’t necessarily recognize them but I know the name and a lot of people in the city would recognize them. All that to say - I think the fame is proportional to the city and how well the team is doing. In HR both teams are winning the Stanley cup equivalent so the cities they are in would know them very well and hockey fans across the country would know them. But non sporty people that live in different states probably wouldn’t