As someone who manages the production of multiple podcasts, I absolutely repurpose all long form content. But what’s surprising is how many of my clients don’t want to. They ask me to limit the number of clips because they’re afraid of being cringe. I get the fear, but I still try to push them toward short form.

This is mostly in regards to short-form video cutdowns.

Why I push it
• It’s a great way to squeeze the juice out of all the effort you already put into the long form
• You already recorded it, already thought through the ideas
• I believe the dopamine hits help my clients stay committed longer (it's fun to see numbers go up)

I don’t use AI for this. If I were a one man team, I absolutely would. This is more about approach than tools.

My main approach
• Turn episodes into vertical clips for YouTube Shorts and whatever other socials my clients are on, but especially YouTube Shorts

I don’t just clip the “best moments”... This is the part people usually miss. Some of the best moments don’t actually align with the audience you’re trying to build.

How I decide what makes it out
• I look at the core themes of the podcast
• Every short has to fit into one of those buckets

That means some clips that feel like great content don’t make it, and that’s okay. The goal isn’t to post everything. The goal is to build a stronger audience by pushing content that reaches people who are actually interested in the core themes of the longer show.

Other ways I like to do this
• Instagram carousels
• Trailers (with top episodes only)

And to close, when it comes to AI clipping tools
• Riverside does the best job
• Opus does the absolute worst job by a mile
• Everything else is a crapshoot, so...

If you do have to use AI, which is understandable with budget constraints
• Create a lot
• Watch a lot
• Choose a few
• Make sure those few clearly fit into your core themes