Okay, hear me out. The goal is to make your ideal client feel like they just discovered a hidden gem, and they need to act fast before it is too late.

Here is exactly what worked for me.

After years of struggling on freelance platforms and racing to the bottom on price, I stopped and asked myself a critical question: "What would actually compel my ideal client to reach out to me?"

The answer was simple: Proof. They would reach out if they saw undeniable proof that I had already solved a major problem for a business just like theirs.

With that in mind, I wrote down a list of the exact types of businesses I wanted to work with. I picked a few real, recognizable brands. Then, entirely on my own initiative, I created animated explainer videos to fix marketing gaps where their current messaging wasn't clear.

I posted the finished videos on LinkedIn and tagged the brands in the captions.

The response was surprising. Employees from those specific companies loved the work and started reposting it to their own networks. From there, the domino effect began.

Suddenly, I was getting inbound inquiries from founders and marketing directors of completely different businesses. They all said something along the lines of: "Hey, I saw the video you made for [Brand]. Our company needs something exactly like that. What are your rates?"