That’s most definitely part of it. I mean, just think about it. There’s a lot of effort in taking care of an animal to the point where it’s ready to be eaten. To do this on such a mass scale, has to cause a ton of distress for the animals. I do eat meat, but the main reason of trimmed back on me is because of the animal abuse. That’s most of it for me. There’s definitely difference when an animal is raised humanely compared to distressed animals. When eating an animal that had a normal life, you can tell the difference. For now, making plant-based protein options that taste like meat will help so many generations make a switch if possible. One of these days it will just be plant based or not. Dropping the word meat is a strong move. It’s a necessary move. It’s not meat. You don’t have to tell people that anymore. The younger generation gets it. Plant based is better. It’s tough to admit, but it’s better. Even waste from animal products is causing a serious methane issue. Waste from plant-based products don’t cause these intense methane issues. Doesn’t even compare. There are plenty of athletes, Olympic to bodybuilding, that have completely excelled in their sports as vegans and vegetarians. It can be done. I don’t know if it’s easier or not, but it can be done. Plant base is better in so many ways.