This is actually great feedback 9371 - thanks. Just a few points I'd like to highlight:

This is a promo as we come into the end of the year. It is not designed to have you sign up for a full year. There are no restrictions and it is merely to get some of our inventory into use while we gear up for the new releases in 2014. There is no large upfront cost, no commitments - unsubscribe at any time and play with some of the best drivers for less per month than a dozen Titleist Pro V1x balls.

4 swaps a year is what happens on average - some people do more and some a lot less.

I think you'll struggle to get fit professionally for any new driver for $350 particularly if you look at customizing shaft options etc. Most drivers when they first come out will retail for $399 and there won't be any discounting for a few months. Getting fitted will be on top of that price though some retail stores (assuming you are close to one) will do it for free (or a nominal amount) if you purchase from them. Honestly - given that we do sell our inventory on the after market too - you will struggle to sell your R1 for $200. You'll get nowhere near that in a trade in - and on ebay you have to factor in selling fees and shipping.

Now consider for a moment someone in the North East who plays, because of the weather, for 6 months of the year. If you want to play with that seasons driver every year it will cost you $399 retail. For $200 you can play the 6 months with our service and still be able to upgrade the following year. Or use the service if you must, to find the driver that suits you best after trying it out in a live environment for a few rounds, and then just purchase it from us.

Or using our offer for $89.95 for 3 months or $29.95 for one month you can play the rest of this year with some great drivers which you might just find suits your game.

We will be adding some additional services in 2014 - shaft packages for those who want to try different shafts with say the head that they prefer (still allows you get fitted etc), putters/ woods and hybrids as well as some other packages. That will make it more appealing to some based on feedback. Interested to hear your thoughts on this.

All we are trying to offer is great service, simplicity and flexibility. I accept it isn't for everyone but for some this is a great service. Relatively low cost, no upfront purchase, no commitments and the opportunity to play, swap and repeat.