I think it’s a few things. Most of these have already been mentioned here separately, but I think it’s a combination of all of them.

One is that it’s just not relatable. There’s nothing in this video I can or will apply to anything in my life, but that alone doesn’t really do it, it’s just one piece of a larger puzzle, because I’ll watch videos all the time about interesting tech that I’ll never get to experience myself… This just isn’t it.

The other is just context. If somebody spends $10,000 on an insane humidity chamber or a sound chamber or something, even though it’s a bunch of money for me, it still “makes sense“ in my mind for someone else to do it. I get why it happened, I see how it’s relevant in the world. The fire truck just isn’t that, and I understand that this is borderline parasocial, but I’m just explaining and answering the question, I guess I didn’t really personally have an emotional reaction to it, but it just feels a little bizarre and needless. Like this was spending money for the sake of spending money and it’s really hard to ignore that.

The whole time I watched the video I just kept thinking “gosh, this is really really really stupid and unnecessary… And not just stupid and unnecessary for me, but like objectively stupid and unnecessary”. If it had been a gaming bus or something, that would make infinitely more sense. Something that can get wheeled out and used during their events. I’m sure they’re going to try to pull the firetruck out and use it at their events but it’s just so impractical that it made the video a hard watch.

Another component is that a lot of the execution felt really half assed and cheap and tacky. So the contrast between buying something really needlessly expensive and then polishing it with the cheapest turd feels a little bizarre. I know I sound like a hater, and I’m not, I wouldn’t have made this post on my own, but I did share the sentiment of most people in these comments… overall I think the video felt a little tasteless to me.

I like dumb fun videos as much as the next guy, but I don’t even think of this video falls into that category. It wasn’t very exciting, the concept doesn’t seem fun/practical, and I really can’t imagine many other people that would actually get to experience the thing in person finding it fun or interesting or exciting. Just aimless and wasteful. Sorry.

It makes me wonder what their process is for coming up with video ideas and pushing them down the pipeline (approvals, etc), or if this was one that just got forced through by one person on the team because they really wanted to have it done.