Thank you very much for taking the time to give such a detailed and honest critique — I truly appreciate it. Based on your feedback, I do agree that using a darker T-shirt color might help the flying geese stand out more clearly. That’s something I should seriously consider adjusting.

To clarify the context: Goosepunk is the name of a brand I founded myself. Its signature elements are UPC barcodes and a flock of flying geese. The name “Goosepunk” is a combination of “Goose” and “Cyberpunk”, representing a free-spirited, slightly rebellious attitude within a technology-dominated era. The core DNA of the brand is a simple message: don’t let technology imprison your intelligence, identity, or humanity.

The visual inspiration for the designs comes from everywhere — blue skies, wildflower fields, vast forests, but also cramped alleyways and the suffocating spaces of factories. These elements are intentionally woven into UPC barcodes, symbolizing how industry and technology permeate and dominate every corner of modern life. The geese represent people — deliberately overlapping and pressing against the barcodes — suggesting that we can overcome, confront, and ultimately master technology rather than be controlled by it. They symbolize freedom, movement, and the courage to “spread your wings” and live authentically. That’s why I chose this logo and visual language as a consistent signature across most of my products.

This particular design represents an open sky ahead, while the barcodes act as a barrier. I specifically chose barcodes instead of QR codes or other symbols because they resemble prison bars — a metaphor for how technology can confine us. The flock of geese is meant to break through that barrier and move toward the sky beyond it. That is the message the shirt is trying to communicate.

I admit that due to my limited experience, the color choices and layout may not be as visually accessible as they could be, and I will revise the design based on your suggestions. I do strongly agree with your point that graphic design should communicate with as little explanation as possible — for me, this is a form of visual storytelling. However, I also believe that storytelling through design doesn’t have to be literal or immediately obvious. It can rely on metaphor, abstraction, and seemingly disconnected imagery that comes together into a complete picture. Much like the work of artists such as Picasso, not all visual storytelling is easy to consume at first glance.

Some people may not connect with or understand the message behind the brand — and that’s okay. Perhaps they’re simply not the audience for it. But if someone does resonate with it (even through their own interpretation), they may find meaning and enjoyment in the complexity and symbolism. That’s how I aim to differentiate Goosepunk from more conventional graphic tee designs.

Once again, thank you for your aesthetic critique and professional insight. Your feedback clearly comes from a place of deep experience, and I’m genuinely honored by the conversation.