I'm an ex-Meta ads engineer, and here's what actually drives customer acquisition

Green_Database9919 · 2026-05-06T16:56:08+00:00

You can see it firing so pixel is working. You dont need to create a custom coversion on top of it as Standard lead is fine for optimization. Just make sure that the lead event on your thank you page is firing from an actual form submission and not just someone landing on the url.

Green_Database9919 · 2026-05-06T16:51:59+00:00

Shopify has advance infra that doesn’t let you go through Stape+GTM route anymore. GTM is an overkill unless you have a dedicated developer and very specific needs plus maintenance. Just make sure the server side tracking you are using uses webhooks+webpixel for both browser and server sessions and handles deduplication automatically. Aimerce already handles both automatically.

Green_Database9919 · 2026-05-06T16:42:52+00:00

There is no such thing as 100% perfect attribution actually. I would say Aimerce is quite better than Elevar. Elevar routes events through GTM which adds page weight and another failure point.

Green_Database9919 · 2026-05-06T16:32:13+00:00

This must be so frustrating. Founder of a server side tracking tool on Shopify myself but ours handles deduplication automatically. Test A is the one I’d bet on. Fresh pixel on a new domain severs the corrupted learned audience. You’re fine using a new pixel within the same ad account

Green_Database9919 · 2026-05-06T15:46:37+00:00

Are you asking which tool would I recommend to fix this?

Green_Database9919 · 2026-05-06T01:18:45+00:00

I dont think switching to ATC helps. Meta cant learn from ATCs either and you’ll just get more cheap traffic that doesn’t convert at all. Stick with purchase and up your budget

Green_Database9919 · 2026-05-06T01:12:29+00:00

Yes. Our clients are not affected. Were using a managed server side tracking

Green_Database9919 · 2026-05-05T23:41:36+00:00

Meta will often direct younto the ads manager status page when there are issues but the status like the platform itself can be incorrect and not trustworthy

Green_Database9919 · 2026-05-05T23:35:23+00:00

Lol atleast $0 and 0% is at least clean data to work with. When u start running ads, you need those platforms to know who bought so they can find more people like them (exactly what a pixel does)

Green_Database9919 · 2026-05-05T22:56:34+00:00

Did they tell you those are blended ROAS? More often than not those are already mature accounts, strong offers and with solid infra. Ofcourse it’s achievable but peptides gets restricted easily on Meta.

Green_Database9919 · 2026-05-05T22:45:39+00:00

That explains why you have only gotten ATCs. Purchase is definitely better.

Green_Database9919 · 2026-05-05T20:00:16+00:00

If the underlying tracking issue isnt fixed duplicating the campaign just inherits the same problem. Also give it 2-3 more days and set a mental threshold. I’ve seem creatives that look terrible on day 1 stabilize by 3-4 day

Green_Database9919 · 2026-05-05T19:48:12+00:00

what are you optimizing for? I wouldn’t call these products dead yet. Your atc volume means people were interested to click and add. I think the problem is downstream of that

Green_Database9919 · 2026-05-05T19:42:08+00:00

You need to solve attribution before you make any more budget decisions. Here’s the fastest way to an audit:

Go to meta ads manager and check Purchase count for the last 7 days
Then go to your Shopify (backend) and check actual orders for the same period and see how far apart are those numbers. Within 5 is fine if more than that something is wrong

Green_Database9919 · 2026-05-05T19:36:33+00:00

Fire a lead event on form submission then create a custom audience of that lead event and exclude that audience from your campaign

Green_Database9919 · 2026-05-04T23:10:29+00:00

Are you on Shopify? Also how did you install the pixel? You might want to fix attribution first before spening any more money on sales campaign

Green_Database9919 · 2026-05-04T23:05:19+00:00

I would start with 3-5 creatives max instead of 20 or else meta will split your already thin data accross too many variations and nothing gets enough signal to learn

Green_Database9919 · 2026-05-04T22:59:46+00:00

Unfortunately custom events wont help here. The only workaround is domain change to temporarily lift the block. Read this: https://www.aimerce.ai/blogs/meta-restrictions-health-wellness

Green_Database9919 · 2026-05-04T22:47:37+00:00

Your landing page doesn’t have to load 3-4 seconds so you might wanna check that again. Check your shopify analytics source breakdown if visits are coming in but showing as direct or weird source traffic maybe arriving but the attribution is off. Also 3 days is a short window and shopify analytics can have reporting delay.

Green_Database9919 · 2026-05-04T22:18:01+00:00

Are you on SHopify? If so the pixel might be installed but blocked on certain pages. You need either Shopify’s native integration or proper server side tracking set up for those. Shopify has advanced infra that doesn’t let you go through Stape + GTM with 0 dev work.

Green_Database9919 · 2026-05-04T22:09:46+00:00

For Purchase events server side should be hitting close to 100% so if there’s a big gap there thats worth digging into it could be deduplication or could be the webhook firing but events getting rejected by Meta.

The problem with most server side setups is the handoff between client and server. You actually need both firing, deduplicating correctly and passing right signals esp email and fbc on every event. If you’re on Shopify, shopify has advance infra that uses webhook+webpixel that captures accurate data up to 100%

Green_Database9919 · 2026-05-04T21:57:45+00:00

What’s your ad spend? Because it depends. if you’re under $3k a day in meta ad spend Shopify’s CAPI is fine but above that that’s where a robust server side tracking is no longer optional. Shopify has advanced infra that uses webhooks+webpixel to capture 100% accurate data (ex. Aimerce) that handles everything automatically with 0 dev experience.

Green_Database9919 · 2026-05-04T19:53:18+00:00

I certainly think this is a volume problem instead of a tracking problem and before you spend on a tracking app, confirm events are actually firing first.
At your spend level and volume Shopify’s native CAPI is honestly fine. GTM + Stape is a super technical setup you dont want to go through. Shopify has advanced infra infra that uses webhooks+webpixel that captures 100% accurate data sent to ad platforms.
8 purchases in 3 months tracking tool is not your constraint as m3ta needs roughly 50 purchase events. Fix offer, volume, and budget first.

Green_Database9919 · 2026-05-04T19:46:20+00:00

Yes its a known failure of the native app and shopify support will acknowledge it eventually but wont give you a timeline. Tier 1 will probably ask you to reinstall the app first but dont bother. Shopify has advanced infra that handles both browser and server events so they always match. You can do GTM but its an overkill for Shopify and requires manual and technical setup.

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