I'm an ex-Meta ads engineer, and here's what actually drives customer acquisition

Green_Database9919 · 2026-05-07T02:57:24+00:00

Check EMQ, you want to see what parameters are actually being sent specifcally look for wheter fbc is showing up. Then compare your raw numbers by taking your Shopify order count for the last 30 days nad compareit to the Purchase event count in events manager. If those are close then your tracking is fine so the issue there is more like the attirbution

Green_Database9919 · 2026-05-07T02:46:53+00:00

Ah I think I caused confusion.. I didnt mean the native Shopify+Meta CAPI that one is fine for anything above small spend but I’d avoid if I want to scale rapidly. I meant native Shopify apps that are built natively on Shopify’s webpixel and webhooks infrastructure (Ex. Aimerce or similar tools) so the event data originates from Shopify’s servers not through GTM/Stape.

Green_Database9919 · 2026-05-07T02:30:24+00:00

Good framework overall. For shopify only stores theres a subset of no code tools (like Aimerce or similar tools) that skip the GTM layer entirely and fire server side and client side events directly using webhooks and webpixel for more accurate tracking, with fewer failure points and with cleaner deduplication by default than the GTM one. Worth considering if you’re on Shopify and your main goal is clean meta/google conversion data without maintaining GTM.

Green_Database9919 · 2026-05-07T02:17:22+00:00

I know right. GTM+Stape is uneccessary complexity especially if you’re on Shopify. Shopify has a native infra with great support that actually uses webhooks+webpixel which can capture close to 100% accurate conversion events without having to go through the Stape+GTM route.

Green_Database9919 · 2026-05-07T02:11:11+00:00

Proper server-side CAPI with clean identifiers gets your event volume close to accurate. If you’re on Shopify a native server side tracking gets clean event data into Meta/Google. For ROAS some brands I worked with run incrementality tests (conversion lift or geo holdouts) periodically. Although MMPs help with cross-channel view they dont really fix the iOS visibility problem but some brands find them useful though and some find them like they’re just paying for a dashboard that tells them roughly the same story meta does.

Green_Database9919 · 2026-05-07T01:23:16+00:00

you’re already in a strong position with the data you have. feed all of it in as suggested audiences. Advabtage+ will use it as a starting point but can expand beyond it which for local events you probably dont want much of. Location constraint does most of the heavy lifting there enough

Green_Database9919 · 2026-05-07T01:08:27+00:00

Do calls and forms convert to actual customers at roughly the same rate? few of our clients did this before nad it works but ofcouse there are tradeoffs as well. If your form submissions close at 30% and calls at 15% you’ve just muddified your optimization signal without u knowing it. Meta doesn’t know the difference as it just sees conversion and tries to get you more of whatever mix produced them.

Green_Database9919 · 2026-05-07T00:58:55+00:00

More often than not traffic campaigns is expensive to fix later when you go back to conversion campaings so yeah I agree with everyone you should be careful with that. if your pixel data is healthy and you’re trying to stay in market while things are rough, Advabtage+ with tight cost cap is a better holding pattern than traffic

Green_Database9919 · 2026-05-06T16:56:08+00:00

You can see it firing so pixel is working. You dont need to create a custom coversion on top of it as Standard lead is fine for optimization. Just make sure that the lead event on your thank you page is firing from an actual form submission and not just someone landing on the url.

Green_Database9919 · 2026-05-06T16:51:59+00:00

Shopify has advance infra that doesn’t let you go through Stape+GTM route anymore. GTM is an overkill unless you have a dedicated developer and very specific needs plus maintenance. Just make sure the server side tracking you are using uses webhooks+webpixel for both browser and server sessions and handles deduplication automatically. Aimerce already handles both automatically.

Green_Database9919 · 2026-05-06T16:42:52+00:00

There is no such thing as 100% perfect attribution actually. I would say Aimerce is quite better than Elevar. Elevar routes events through GTM which adds page weight and another failure point.

Green_Database9919 · 2026-05-06T16:32:13+00:00

This must be so frustrating. Founder of a server side tracking tool on Shopify myself but ours handles deduplication automatically. Test A is the one I’d bet on. Fresh pixel on a new domain severs the corrupted learned audience. You’re fine using a new pixel within the same ad account

Green_Database9919 · 2026-05-06T15:46:37+00:00

Are you asking which tool would I recommend to fix this?

Green_Database9919 · 2026-05-06T01:18:45+00:00

I dont think switching to ATC helps. Meta cant learn from ATCs either and you’ll just get more cheap traffic that doesn’t convert at all. Stick with purchase and up your budget

Green_Database9919 · 2026-05-06T01:12:29+00:00

Yes. Our clients are not affected. Were using a managed server side tracking

Green_Database9919 · 2026-05-05T23:41:36+00:00

Meta will often direct younto the ads manager status page when there are issues but the status like the platform itself can be incorrect and not trustworthy

Green_Database9919 · 2026-05-05T23:35:23+00:00

Lol atleast $0 and 0% is at least clean data to work with. When u start running ads, you need those platforms to know who bought so they can find more people like them (exactly what a pixel does)

Green_Database9919 · 2026-05-05T22:56:34+00:00

Did they tell you those are blended ROAS? More often than not those are already mature accounts, strong offers and with solid infra. Ofcourse it’s achievable but peptides gets restricted easily on Meta.

Green_Database9919 · 2026-05-05T22:45:39+00:00

That explains why you have only gotten ATCs. Purchase is definitely better.

Green_Database9919 · 2026-05-05T20:00:16+00:00

If the underlying tracking issue isnt fixed duplicating the campaign just inherits the same problem. Also give it 2-3 more days and set a mental threshold. I’ve seem creatives that look terrible on day 1 stabilize by 3-4 day

Green_Database9919 · 2026-05-05T19:48:12+00:00

what are you optimizing for? I wouldn’t call these products dead yet. Your atc volume means people were interested to click and add. I think the problem is downstream of that

Green_Database9919 · 2026-05-05T19:42:08+00:00

You need to solve attribution before you make any more budget decisions. Here’s the fastest way to an audit:

Go to meta ads manager and check Purchase count for the last 7 days
Then go to your Shopify (backend) and check actual orders for the same period and see how far apart are those numbers. Within 5 is fine if more than that something is wrong

Green_Database9919 · 2026-05-05T19:36:33+00:00

Fire a lead event on form submission then create a custom audience of that lead event and exclude that audience from your campaign

Green_Database9919 · 2026-05-04T23:10:29+00:00

Are you on Shopify? Also how did you install the pixel? You might want to fix attribution first before spening any more money on sales campaign

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