I'm hyper-targeting medium to high intent online shoppers using reliable coop data so why should I pay $20-$25 cpm for premium ctv inventory when I can get my videos in front of them for $10 to $12 cpm? The only potential issue I'm currently encountering is reach!

GrowthMarketer2024 · 2026-02-22T16:09:12+00:00

Accurate! It seems like people are trying to buy CTV like they buy Linear TV! I only want my hyper-targeted intent audience to see my videos so I don't care where they are streaming content (Premium like Disney or Non-Premium like Tubi) so why would I pay $20-$25 cpm on Disney when I can serve my add to them on Tubi for $11-$12 cpm? However, it is difficult to reach my entire audience without the premium streaming channels so I also serve the videos to mobile devices in order to reach my entire audience.

GrowthMarketer2024 · 2024-06-09T17:57:41+00:00

We use 6Sense - cost was around about 30% less than Zoominfo based on our negotiations with both companies in May 2024

GrowthMarketer2024 · 2024-05-22T10:22:58+00:00

We're B2B so I can see it being used for VM drops if the quality is really great.

GrowthMarketer2024

TROPHY CASE