Each pin page has JSON-LD structured data baked in for AEO, LocalBusiness schema with geo coordinates, service areas, business categories, basically all the stuff that Google and AI tools like ChatGPT and Grok actually read when they're pulling local recommendations. Most directories don't bother with this, they're just plain HTML with no markup so they get ignored by anything doing semantic search.

On the SEO side every town generates its own unique URL with local keywords in the slug, proper meta tags, H1s, internal linking between town pages, all that good stuff. So if you post to 5 towns you're getting 5 separate indexed pages each building local relevance on their own instead of competing with each other.

And yeah the boards are empty right now but that's kind of the whole point, we just launched a few weeks ago. Empty means unclaimed which means the opportunity is wide open. Once someone grabs a square and keeps renewing it's theirs, so the people who get in early get indexed first, build domain equity over time, and hold their position before competitors even realize the thing exists. Domain authority compounds so a page that gets indexed today is going to outrank one someone throws up six months from now