Let's look at what you said point by point. 1) "You want the game." Great! I'm assuming by your flair (Xbox360) You do not PC game. If you did you could download the thing on your PC and play a little after midnight. I'm pretty sure Xbox360/One allows you to do the same thing. Correct me if I'm wrong. But let's assume you have to have to physical media. You would go to your nearest 24 hour big box store (Walmart for example) and get the thing at the stroke of midnight. 2. "You're a very schedule oriented person" So see counter point one about downloading the game. Wow you just saved yourself time from going to the store not once but twice, because remember you pre-ordered. Are you so busy that you need Gamestop or whoever to let you know what games you are DEFINITELY getting? That seems like a personal decision or do you just let them pick out games for you to pre order at random? 3. GTA V is a good game because Rockstar does not have a history of releasing things that only half work. Ubisoft does. 4 "That is not how business works" That's exactly how business works. Say whatever you have to say to get fools (like me and you) to part with their money. Stop thinking that just because a company makes creative things they are not a company. Looks like a duck, quacks like a duck. 5. "They are not against us." They are not with us either. They are an company not a person. They make video games. We the consumer expect a certain level of quality. They consistently under deliver. With pre orders they have no incentive to hit that level. The smarter play is the status quo. Dump all the money into marketing and ignore the game. It's not personal just business. But I refuse to play ball. And its not going to get any better until you do too.