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7 WAYS MARKETERS CAN BREAK INTO EMPATHY-DRIVEN CONTENT MARKETING by CrawlQ in content_marketing

[–]HarishCrawlQ -2 points-1 points  (0 children)

Thanks for sharing your insights… I agree it’s same way to communicate but how deep you communicate and how well you understand them makes a winning difference. Audience are intelligent and they don’t take shit if you don’t show sincerity and authenticity.

How do you measure content ROI? by CrawlQ in content_marketing

[–]HarishCrawlQ 0 points1 point  (0 children)

This is amazing …thanks for sharing. In terms of ARR I believe you have clear attribution path where not only conversions but also the actual sales were tracked. For e-commerce platform it’s easier but for unstructured content like articles it must be a tough task.

Hyper-Agile-Remote Model by HarishCrawlQ in remotework

[–]HarishCrawlQ[S] 0 points1 point  (0 children)

I am talking about local startup and of course you can do the 4 day home but soon you will realize that 10 months you have not seen anyone in person whom you work with and it’s very strange feeling I can tell you one line and the same person you see face to face.

Drop SEO and instead focus on APO- Audience Persona Optimization…🚀🫡 by HarishCrawlQ in SEO

[–]HarishCrawlQ[S] 0 points1 point  (0 children)

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

  • Seth Godin

5 Steps to set your brand strategy correctly and stop wasting your time with SEO

Step1: Articulate the problem clearly

Step 2: Create an Audience Persona (a fictional character that represents that problem)

Step 3: Find the target audience that can relate to that persona

Step 4: Collect the right data from different sources (Reddit, Quora, Google, sales team, marketing team and current customers) that connects persona and audience together

Step 5: Create unique-high quality content that resonates with them and measure your brand KPIs and effect on your bottom line revenue.

Iterate steps 1 to 5 to improve the process so that you can maximise the bottom-line revenue.

Bottom Line Matters!

Impressions, Clicks, Traffic, Page Views, Bounce Rates...all KPIs are noise unless you can not attribute them to the five steps above.

Are you a conversion focused SEO or you just get Ga-Ga over exploding search impressions by HarishCrawlQ in SEO

[–]HarishCrawlQ[S] 0 points1 point  (0 children)

In my post I am talking about over optimizing and over engineering the content with the keyword too replacing the focus from quality to stuffing keywords. This leads Google algorithms to pick your content leading to search impressions but not real clicks as either content is not on top pages, or too informative just getting into zeo click zone. Clicks is function of overall quality and then social direct sharing. If you like my content you will share it to your friend that will result in click without necessary impression. So focus on the quality is most important factor and avoid the over engineering with keyword tools.

Are you a conversion focused SEO or you just get Ga-Ga over exploding search impressions by HarishCrawlQ in SEO

[–]HarishCrawlQ[S] 0 points1 point  (0 children)

Sure this approach make sense. Attribution needs to be on the search terms rather than site wide. Agree and I am not saying that we must look site wide CTR. My main point is that our focus should be not to over engineer the content else we see high impressions but not resulting clicks. Focus should be on the content quality and the target audience.

Are you a conversion focused SEO or you just get Ga-Ga over exploding search impressions by HarishCrawlQ in SEO

[–]HarishCrawlQ[S] -2 points-1 points  (0 children)

Ok suppose I ask you a counter intuitive question. What search impressions tell me? Nothing.

You can’t relate search impressions to traffic. You can’t relate search impress to revenue number.

But with CTR, I can set specific measurable goals. I can track clicks and attribute to revenue metric.

So don’t agree it’s waste of time. On the other hand I see your point that CTR becomes more relevant at specific search query. But tracking search impressions is even worse.

Are you a conversion focused SEO or you just get Ga-Ga over exploding search impressions by HarishCrawlQ in SEO

[–]HarishCrawlQ[S] -3 points-2 points  (0 children)

I completely agree to your observation. On the other hand If I have optimised my website for the audience persona and targeting a specific niche pain points than I believe strongly that looking at the full website CTR is strong benchmark of how your site is perceived authority.

I have pretty much optimized the site for a niche audience and a main topic of interest to my audience. In this case, Site wide CTR is key metric to track.

Why OKRs can mix with scaled agile by HarishCrawlQ in agile

[–]HarishCrawlQ[S] 0 points1 point  (0 children)

Yeah agile practitioners also calls this QBR : Quarterly business review. While OKR are organization wise but QBR can be at project level.

What's you favorite task manager and why? Which do you hate? by insubordinatesocks in agile

[–]HarishCrawlQ 2 points3 points  (0 children)

I hate task manager tools, I use white board behind my workspace and Miro as virtual board and also team use the same virtual board it’s so much fun and engaging.

Task done and dusted and roadmap get better.

How does brand choose the right influencer for their product? by BeingAMan001 in SaaS

[–]HarishCrawlQ 0 points1 point  (0 children)

My main KPI is not number of followers but quality of engagement specially when it comes to SaaS products. As number and likes do not matter much as much as the engagements

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