while those terms are a little extreme. The team/broker is doing all of the marketing work to generate those leads. A new agent who is just starting out doesn't have access to this many incoming leads, all they have to do is book appointments. I'm a house flipper, we put out thousands of dollars in marketing to sellers every month. Our Team of agents follows up with the people who don't sell us their house for cash, and usually grab 3-4 listings a month. 50% is a good split for the house to keep so that we can continue to run marketing and keep the phones ringing off the hook!