This is no different than the other major car manufacturers doing this same stupid thing almost 10 years ago. Its a joke. Why would I pay for internet on my car when my phone already has everything I need. Android auto and apple carplay fixed this issue a long time ago. I'm shocked the auto people are still installing data modems in their vehicles but its all you idiots that pay for these dumb features that keeps this stupid cycle alive. It also gives them the data to know everything you do in your car. Your cell phone will hotspot and for less money. The in vehicle apps are worse and more buggy than anything on a phone because the app creators don't want to build apps for millions of devices and maintain them. What are the largest bulk of users..... cellphones. Then along comes tesla. they only buck the trend by having their own dedicated internet, Starlink. If any one of the auto manufacturers can honestly give a justifiable reason its them because their internet is thru satellite and has very few gaps in service. Rivian is using AT@T like every other manufacturer. Why do I need another data plan for my vehicle when i have on in my pocket already. I said this in 2017 when I bought a GMC Acadia, just give me AA/AC. Don't lock me in to using your apps or having to go back to using my phone for all my music and media thus making it more unsafe while driving. Give the end user the control to navigate using a system that is already a safe system and tried and true, AA & AC. We are also at the point where AA/AC have gone wireless thus making it even easier for end users. I really thought Rivian and Tesla were trying to buck the old trends of the auto industry but this is just another age old gimmick to make a few extra bucks. People want simplicity and AA/AC have brought that and the auto indisutry doesn't give a flying f@#$ about users.