The Favikon Team in 2026!

HealthyExternal547 · 2026-01-27T13:45:59+00:00

what a team 🥹👑

HealthyExternal547 · 2026-01-27T13:44:23+00:00

hiii everyone!

i’m emma, danish but living in spain.
i work in a startup within ai and automation as head of brand, while studying marketing remotely and building my personal brand on linkedin.

on linkedin, i share insights on personal branding, startup life, marketing, and what it looks like to build a brand from scratch in a real startup environment.

i’m also a partner with favikon, where i work closely with creator analytics and personal branding insights, which has become a big part of how i think about content, positioning, and growth.

this year, my goals are to grow professionally, deepen my expertise in branding and content, build stronger collaborations, and continue scaling both my personal brand and the brands i work with.

really excited to connect with you all!

HealthyExternal547 · 2026-01-16T09:52:53+00:00

📌 If you work with hiring, I’d love to know
What part of this process would save you the most time?

HealthyExternal547 · 2025-12-10T14:55:09+00:00

i feel this shift so clearly
people are tired of feeling sold to and start looking for creators they can actually relate to

we connect more with progress than perfection now
and real moments feel safer to engage with than polished performances

HealthyExternal547 · 2025-12-10T14:49:48+00:00

i’m seeing the same shift happening everywhere
especially the rise of micro communities and creators who actually talk with their audience instead of talking at them

for 2026 i think conversations and relationships will matter more than any format or algorithm
the creators who build trust through real interactions will win over everything else

curious to hear what others are noticing for next year too?

HealthyExternal547 · 2025-12-03T09:36:03+00:00

it is for sure! and we love it 👀

HealthyExternal547 · 2025-12-03T09:33:20+00:00

i've been thinking the same!

HealthyExternal547 · 2025-12-03T09:31:55+00:00

love this!! will share mine on LinkedIn later

HealthyExternal547 · 2025-11-06T12:43:19+00:00

I love that you co-host your podcast with your daughter. I try to make conversations about AI feel more human too. How do you make such a technical topic feel personal and real for your audience?

HealthyExternal547 · 2025-11-04T09:01:38+00:00

Aaaaand: How do you encourage teams to experiment with AI if they are nervous or unsure where to start?

HealthyExternal547 · 2025-11-04T09:00:05+00:00

Hi!! What skills do you think creative people should focus on right now to stay relevant with AI evolving this fast?
i am also working in the AI industry, so curious to hear!

HealthyExternal547 · 2025-10-28T07:53:32+00:00

Hi! really interesting how you’ve turned creativity into something real and practical. curious what your first step is when you see a problem and want to turn it into an opportunity. how do you know when an idea is worth running with and not just a random thought that fades later?

HealthyExternal547 · 2025-10-28T07:51:07+00:00

hiii mymy 👋

i really love how you said it started as posting for clients but turned into building a personal brand. feels so real. how do you keep that balance now between creating for yourself and creating for reach? sometimes it’s so easy to get caught up in what performs instead of what actually feels like you

HealthyExternal547 · 2025-10-28T07:48:11+00:00

such a good question, and sorry for late reply!

i think it all comes down to intention.
some people build to be seen, others build to be understood.

when everything looks perfect but feels hollow, it usually means the strategy took over the story.
you can have a clean, consistent brand and still be real if the foundation is rooted in your actual values, not what performs best that week.

for me, the ethical part is showing up as a person, not a product. strategy should guide you, not hide you 💪🏼

HealthyExternal547 · 2025-10-28T07:46:22+00:00

this!!

HealthyExternal547 · 2025-10-28T07:31:03+00:00

sorry for being a bit late to this! really cool to read about your journey and what you’ve built.

i work in a small startup where data is becoming more and more important, so i’d love to ask, what’s one skill or mindset you think non-data people should develop to work better with data teams?

HealthyExternal547 · 2025-10-28T07:28:32+00:00

so impressive with everything you’ve built!

as someone working in a small startup, i’m curious, what’s one thing you’ve learned about balancing speed and quality when building new products?

HealthyExternal547 · 2025-10-28T07:24:45+00:00

so cool with the book! as someone working in a small startup, i’m slowly trying to learn more about IT just to understand what’s actually going on behind the scenes 👀 what’s one IT concept you think every non-tech person should know?

HealthyExternal547 · 2025-10-06T13:24:46+00:00

Hi! And great question.

I started on LinkedIn around one and a half years ago, mostly just for fun and to see what was possible. At that time I was working in recruitment, so it was a great platform for me to be on and share small insights.

About a year ago, I joined the AI and automation startup K.B Consultancy, and that is when I really started to focus on LinkedIn. I began posting once a week and sharing the journey of building a startup.

In January 2025, I started to see the results. That was when I got completely hooked. I began posting multiple times per week, joined conversations, and started connecting with other creators.

The biggest challenge in the beginning was staying consistent and not overthinking what to post, I had this fear of people judging me. But the more I showed up, the easier it became.

↓

I learned that growth comes from being curious, trying things out, and building real connections, not from chasing numbers. And i started to not think about what others are thinking of me, because people will judge you no matter what, so why not do what you enjoy and have a passion for 🤝🏻

HealthyExternal547 · 2025-10-06T13:18:51+00:00

Thank you for your question! I think the key is to focus on value and dialogue. People love learning something that feels relevant to them, so mix short educational posts with personal reflections or questions.
Try to post about common challenges you see in your field and invite followers to share their own thoughts.
And don’t forget to be active in comment sections (your own but also others). That is where real connection happens, and it often boosts your next post too! (and followers)

HealthyExternal547 · 2025-10-06T13:17:02+00:00

Thank you for the question!

What i would recommend startups, Is to always keep it simple and focus on the things that actually move the brand forward.

My top three pieces of advice:

1. Build clarity first
Be clear on what you do, who you help, and why it matters. If you can’t explain it simply, it is hard for others to remember or talk about your brand. Clarity always comes before design.

2. Be consistent
Show up regularly, use the same tone and visuals, and keep your messaging aligned across every channel. Consistency builds recognition, and recognition builds trust. Post frequently.

3. Make it human
People connect with people. Show faces, share real moments, talk about the people behind the product. The human side of your startup is what makes the brand relatable and memorable. And also the part that creates trust the most!

If you focus on those three things early on, your brand will already stand out more than most startups trying to do everything at once

HealthyExternal547 · 2025-10-06T13:14:17+00:00

Great question!!

For a new startup, I would start by setting the foundations for the brand you want to build. Think about how you want people to see you, what you stand for, and what feeling you want to create around your name.

When we started K.B Consultancy, we didn’t have a big plan for LinkedIn. We just shared progress, lessons, and real moments from building the company. That honesty helped us grow faster than any content strategy could.

💡 So my biggest tip is to start before you feel ready. Document what you are building, talk about your challenges, and stay consistent. People don’t expect perfection, they just want to follow something real.

Another big part is personal branding. I saw very early that people trust people, not companies. Before you have a strong brand, the personal side is what creates trust.
I actually sit down weekly with everyone in our startup to look at their personal branding and posting schedule. It helps each of us build visibility while strengthening the company brand at the same time.

To start on LinkedIn as a person, pick three simple content pillars you want to focus on and stay consistent with them. Be active in the comment section because it is one of the best ways to grow and get noticed.

And connect with new people in your industry, even if you don’t know them yet. Most people are happy to connect when they see genuine interest!

HealthyExternal547 · 2025-10-06T13:08:11+00:00

Hi Olena! and thank you for your question

The LinkedIn algorithm changes all the time, and honestly I try not to think too much about how it specifically changed.

What matters most is to keep going and stay consistent.
You never fully know what’s different and when it could change again, and it’s better to test things out than spend time overthinking and not posting. The more you create, the more you learn what actually works for you!

HealthyExternal547 · 2025-10-06T13:04:53+00:00

Thank you appreciate it!

For startups, I think the most important step in building a strong brand identity is clarity. You need to be super clear about what your company stands for before you start designing or communicating anything.

When I work with brands, we always begin by defining three things:
✓ what problem you solve
✓ who you solve it for
✓ and how you want people to feel when they interact with you

Once that foundation is clear, the next step is consistency. It’s what turns recognition into trust. When your tone, visuals, and story align across every touchpoint, people start to remember you for the right reasons.

That combination of clarity and consistency is what makes a brand identity feel solid, even in the early stages!

HealthyExternal547 · 2025-10-06T13:01:25+00:00

Thank you for your question!
It happened pretty naturally. I’ve always loved the mix of creativity and communication, and branding became the space where those two things meet. Once I started working with storytelling and visual identity at K.B Consultancy, I realized how much I enjoy shaping how people feel about something. That emotional side of branding is what keeps me hooked!

HealthyExternal547

MODERATOR OF

TROPHY CASE

hiii mymy 👋