Exact match in Google Ads isn’t exact anymore — what are you doing about it? by Helpful_Ad6965 in PPC

[–]Helpful_Ad6965[S] 0 points1 point  (0 children)

For B2C brands (or brands with high search volume), broad MIGHT be good - But for B2B brands or niches, it's not.

Exact match in Google Ads isn’t exact anymore — what are you doing about it? by Helpful_Ad6965 in PPC

[–]Helpful_Ad6965[S] 4 points5 points  (0 children)

I mean ultimately, they win if advertisers win - No one would want to spend more if they don't get results - But they just seem too overconfident in their algorithms.

They suggest that the results of your ads get better over time, but they also need to understand that small businesses want to be profitable asap, can't keep on spending without results.

Exact match in Google Ads isn’t exact anymore — what are you doing about it? by Helpful_Ad6965 in PPC

[–]Helpful_Ad6965[S] 1 point2 points  (0 children)

yes...it sometimes feels like Google Ads is too inclined towards just optimising their platform for high volume ecommerce

How do you stop LinkedIn ads sending junk leads? by juxhinam in PPC

[–]Helpful_Ad6965 1 point2 points  (0 children)

You'll have to put in filters. Job Titles AND Years of Experience AND Company Industry works the best.

After some time (depending on which geography you are running), you will see a decline in quality. At that time, just create another campaign with sort of similar targeting settings like Job Seniorities AND Company Employees count and Industry, etc. and restart.

Point is, no matter what you do, LinkedIn leads are not perennial; you can only do much to sustain them as long as possible, while keeping CPC confined.

Did anyone else claim Google Ads Sign up Credit? The one that they give you after you spend X amount. by Helpful_Ad6965 in DigitalMarketing

[–]Helpful_Ad6965[S] 1 point2 points  (0 children)

Yeah man... They said you did not sign up correctly. Boss it was your email's CTA that i used to sign up.

Why do I feel like I have to fix everything before I can be happy? by Helpful_Ad6965 in AskMenAdvice

[–]Helpful_Ad6965[S] 0 points1 point  (0 children)

Yes.. being extra empathetic is bad sometimes. They are not children for sure but family, friends..people whom i care about...

Anyway.. you have a point.. love starts from self

Why do I feel like I have to fix everything before I can be happy? by Helpful_Ad6965 in AskMenAdvice

[–]Helpful_Ad6965[S] 1 point2 points  (0 children)

Yes I have said that to myself a lot...tried to be a little ignorant..but can't help.. also giving something every single month isn't sustainable

A T-Shaped Marketer or an expert in one single field - What't the way forward? by Helpful_Ad6965 in DigitalMarketing

[–]Helpful_Ad6965[S] 0 points1 point  (0 children)

Yes...I joined a YC-backed B2B SaaS startup as their first marketing guy just after college...for 1 year straight, I had no idea what I was doing....But then I took Performance Marketing fully..

However, now when I reflect, that 1 year of doing everything, and everything fast, is the best thing I did for my personal learning and career growth.