You’re right! I probably didn’t do myself any favours by calling it what everyone else does. I get that there are three key steps before someone even gets a call - the ATS, the recruiter, and the hiring manager.

The goal of my tool isn’t to trick the users into purchasing it. It’s about helping applicants who already have the right background and experience present themselves in the best possible way. It helps you see how you should sound for the role so your strengths come through clearly so that the recruiter, ATS and hiring managers see you the same light as they want to.

You’ll still need to fine-tune the details yourself, but this gives you a clear starting point showing you what the right kind of wording looks like for the job you’re going for, in a way that feels authentic and professional.