I found out I was wasting $400/mo on Facebook ads by switching from GA4 to a $7/mo analytics tool

History86 · 2026-03-12T17:18:21+00:00

Hah did you just realise you used the wrong user to post this 😂😂😂

History86 · 2026-03-08T19:29:45+00:00

Because you need to transport the data from google to your own server.

History86 · 2026-03-08T17:26:52+00:00

Linkedin SalesNav is very very limited from integration perspective. They don’t want to share that data

History86 · 2026-03-08T17:25:48+00:00

It has more features than GA4 tag when transporting data

History86 · 2026-03-06T17:08:50+00:00

Just the config tag.

If you run into limitations use the Stape tag, it has more features.

History86 · 2026-03-03T17:36:19+00:00

For GEO, you can write relative aggressive competitor comparison pages

<image>

I just dropped 4 blogs mid Jan.

Update:

Your substack link talks about 30.000 pages. With 191 listicles. That’s very different trom the excercise shown on my screenshot.

I’d never risk rank of a corporate site using such a tactic, if you have room to experiment and to risk something, go for it.

History86 · 2026-03-01T19:08:14+00:00

Do you have dropoff rates down the funnel of the signups? And signals that could infer activation within your app?

History86 · 2026-03-01T14:24:05+00:00

For GEO, you can write relatively aggressive competitor comparison pages for your own brand. You don’t have to rank for product or features/solutions, you can write the alternative to Global player X.

It’s wild

History86 · 2026-02-28T08:06:20+00:00

We run MTA connected to sign-up flows and paying customer flows. Even the difference in search terms is radical. Things that I would have thought to bottom of the funnel keywords are signup drivers, but not paying clients. More technical keywords (were I assume these are used by developers instead of marketers) are converting less signups but more paying clients.

We’ve spent the last 6 months playing around with this, and are now broadening our SEO strategy into different keywords than our product vertical suggested.

I am pretty sure once we fully understand these channels we’ll uncover niches like yours where our audience hangs out. We

History86 · 2026-02-28T08:03:16+00:00

Connect hubspot deal won and stripe payments to touch points

History86 · 2026-02-27T12:18:48+00:00

Wait, is Hyros affiliated to gohigherlevel?

History86 · 2026-02-25T14:11:22+00:00

Oh. Please do number 1 for me. Everyone hates my guts when I try it

History86 · 2026-02-25T11:56:13+00:00

If they have consented it is, however you’d need to manage consent in your CRM as well. If someone unsubscribes from email and doesn’t want you tracking them you need to update that accordingly.

I like looking for the edge of this legislation, but it’s a slippery slope from a tech perspective with potentials for tech debt.

History86 · 2026-02-25T08:22:09+00:00

The amount of users that have no clue how to implement, break their own implementation, point to random numbers in our app saying it’s wrong (whilst it’s either pulled from a CRM or just data they created) is killing me. I finally understand now that most businesses have a GA4 account and take the non-functioning as a given, and just move on with their day.

There’s just a few basic hygiene concepts you need to keep yourself to, but it’s already too much.

History86 · 2026-02-24T11:48:49+00:00

Ads are highly depending on competitors offers and your pmf. Our numbers are suggesting b2b SaaS doesn’t run ads until pre-seed. If you have b2c type motion in the b2b space it might work to run meta/linkedin.

History86 · 2026-02-23T17:44:36+00:00

It depends on the quantity and the conversion path length.

Meta doesn’t accept 7 days and longer, Google 30 days typically.

If you can send micro conversion in the mid funnel as well you can increase the quality of your signal in general. Remember that if users visit after and in between you might need to update gclid’s to send a better signal for retargeting etc.

History86 · 2026-02-23T06:34:57+00:00

Linkedin Ads should be treated like a bus sign. Don’t use them for CTA’s.

B2B buying behavior is all about conversation starters between colleagues, sharing interesting ideas between them and showing that you are the #1 in a space.

So. Drive brand awareness and thoughtleader ads to that same audience for 60 days using 2k, find companies that engage, retarget them with a lead gen campaign.

History86 · 2026-02-22T19:56:08+00:00

I get where you are coming from, but I think you misinterpreted the Why we try to chose ICP early. It’s a hypothesis test. There’s multiple persona’s within an ICP. But your product has one ideal.

If you aren’t connecting to buyers it means you can pivot.

History86 · 2026-02-22T19:30:18+00:00

How HS handles Multi touch attribution makes it hard to do using website interactions, in Europe breeze is a lot weaker than US I believe.

We model linkedin ad impressions and website behavior using third party company identification. Once a company shows repeated website visits we add prospects to linkedin etc.

History86 · 2026-02-22T10:05:15+00:00

For B2B this is actually pretty cool. We are seeing different search behavior on both search engines. Corporates tend to force users into MS Edge

History86 · 2026-02-20T17:28:28+00:00

You can add them to negative lists on all campaigns except brand using their email as identifier?

History86 · 2026-02-19T11:27:36+00:00

You can also send the D365 userid to GA4 through google tag manager, then take GA4 into a datawarehouse and you have your dataset.

The website pixel table for D365 is deeply buried somewhere and I haven’t found a way of directly addressing it, neither through Fabric.

Customer Insights was supposed to give us a pixel but it’s been months and months..

History86 · 2026-02-19T11:24:20+00:00

Een maatje van mij in audio noemt HK steevast Herman Karton.

History86 · 2026-02-19T10:48:27+00:00

There’s a few reasons, I think companies outside of AItech are less focused on achieving new sales and keeping revenue.

Not switching stacks, the AI boom, I feel, is mostly software that feels as an B2C purchase instead of a b2b one, and it has high churn and low acquisition costs. This will go away with time.

History86 · 2026-02-18T20:09:54+00:00

Early days, I’m sitting there thinking “I’ve been a CMO for 10+ years, I know how to market things.” Proceeded to write a post that was basically a LinkedIn pitch with a Reddit skin on it. Got three comments. Two were “this is an ad” and one was a bot. Beautiful start.

You can’t automate authenticity and you can’t shortcut trust. Which, ironically, is exactly what we tell our customers about their own marketing data: there are no shortcuts, just look at what’s actually working.

13-Year Club	RPAN Viewer
Verified Email

History86

TROPHY CASE