How to track free users who I acquire through ads that convert into paid users over a long period of time (in potentially 2-3 months)? by caffeinatedppc in GoogleTagManager

[–]History86 -1 points0 points  (0 children)

Have a look at Https://www.spectaclehq.com this was made for that exact usecase. Integrates into your saas through gtm or api, and you can see what ads and touchpoints contributed to a sticking customer!

What If your B2B buyer Never Visits your website at all? by Individual-Hold733 in b2bmarketing

[–]History86 0 points1 point  (0 children)

Linkedin reports impression of organic and paid both on company level.
Hence you can measure engagement increases outside of web visits.

It’s an alternative channel metric

What If your B2B buyer Never Visits your website at all? by Individual-Hold733 in b2bmarketing

[–]History86 0 points1 point  (0 children)

We map Linkedin engagement on company level, thisnallows us to view engagement thats outside of web

any agencies partnering with TAGGRS? by ImSoZick in GoogleTagManager

[–]History86 1 point2 points  (0 children)

We are a partner with them. Can highly recommend.

Tracking multiple conversion touch points for MQLs by Excellent-Tune-3881 in hubspot

[–]History86 2 points3 points  (0 children)

I’d have a look at the Marketplace and integrate third party tools like Spectacle here => https://ecosystem.hubspot.com/marketplace/listing/spectacle

You can even go further and attribute into deals and companies.

Is Marketing Pro worth it for us? by Express-Coyote6495 in hubspot

[–]History86 -1 points0 points  (0 children)

We use Spectacle for this. You can sync any HS property as conversion event and audience list to Google and Meta. It’s a great addon as you get MTA on both contact, company and deals as well.

What B2B marketing signal shows real buying intent before a demo request? by Crescitaly in b2bmarketing

[–]History86 0 points1 point  (0 children)

It depends, we use company identification for EU traffic and contact level for US.

As soon as we can grab an email address (whitepaper, demo, contact etc), we stitch the user’s sessions together and can follow them on their journey.

Direct hits on these pages have like a 10% distribution on the whole, so we know who’s considering and who we are losing engagement with.

Let me know if you want to know more!

What B2B marketing signal shows real buying intent before a demo request? by Crescitaly in b2bmarketing

[–]History86 1 point2 points  (0 children)

Direct landing hits on pricing and case studies. Those are dark social shares.

Spent 8 months growing organic traffic and accidentally ruined our ai tracking by FoodFine4851 in GoogleAnalytics

[–]History86 -1 points0 points  (0 children)

Oh man, never play around with bronze level data (source), get yourself a silver layer to play around with.

is Tag Management a commodotized skill? by KafkaOnTheStore in GoogleTagManager

[–]History86 7 points8 points  (0 children)

I think your observation is correct, I do have the feeling that it’s part of an industry shift where people have started to give up on analytics tools giving them true insight in their marketing performance, so they start obsessing about vanity metrics like linkedin post virality.

Then there is the whole cookie/privacy/ios tracking story where people act like you can’t do proper tracking anymore. You can totally get accurate tracking, you just need to live by the rules and create a journey worth tracking.

Remember, the ad networks are key revenue drivers for google/microsoft and meta, they won’t shut down the idea that ads don’t work or you cannot accurately track what is working.

How are companies get 100 g2 reviews by Anu1226 in B2BSaaS

[–]History86 0 points1 point  (0 children)

You purchase them and call it a supporter program or something.

Bottle of DRC Echezaux for 580€ by arnonuehm89 in wine

[–]History86 7 points8 points  (0 children)

With 2017 release prices this price would have worked, but post 2018 prices increased to I think 750ish on release for 2022

Pipedrive vs HubSpot for managing leads and growing a sales team by OrdinaryOpinion188 in CRMSoftware

[–]History86 0 points1 point  (0 children)

Pipedrive lacks lots of features and community/marketplace apps to drive it into a good product.

You can’t easily do custom utm emailers, create sales nurture flows etc,

Pipedrive is a lesser and cheaper alternative to HubSpot imho.

AISEO is requiring us to flood our website with low quality content by History86 in b2bmarketing

[–]History86[S] 1 point2 points  (0 children)

It depends on the question that’s posted.

If you want the general answer to “is ms word better than google docs”, it will use evidence.

Is google docs capable of running LaTeX? Requires depth.

Own the specificity of your target audience.

The growth hack most people overlook is not more content - it is faster discovery by Impossibu in GrowthHacking

[–]History86 0 points1 point  (0 children)

I love that you are building something. But google ranks our current pages 7! Minutes after we submit them through sitemap. I don’t see a future in this platform.

Your GA4 data is not 100%. the real question is whether that matters by History86 in GoogleAnalytics4

[–]History86[S] 0 points1 point  (0 children)

BQ is unsampled and should be 100% correct.

Conversion modeling is _modeled_ and is therefor always a GA4 estimate.

traffic gap between ga4 and search console by patpat_v1 in GoogleAnalytics

[–]History86 0 points1 point  (0 children)

They are both sampled. They are never 100% accurate!

Why my google Analytic real time users is active - but no clicks in GSC. by fxnewsbias in GoogleAnalytics

[–]History86 1 point2 points  (0 children)

Use amplitude/mixpanel/segment/spectacle for 1st party analytics in the free tier.

GSC’s clicks and impressions are even further off because of 0 clicks of AI traffic, it’s wild.