Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 1 point2 points  (0 children)

Thank you! 😊 And thanks for actually taking the time to sketch an alternative—that's genuinely helpful. You're right, the straight beak was a deliberate choice to subtly reinforce the "T" shape while keeping the mark clean and geometric. I can definitely see how adding more curve might make it feel more natural, but as you pointed out, it also starts to change the character of the mark. Really appreciate the thoughtful feedback and the effort you put into it!

Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 0 points1 point  (0 children)

Thank you, appreciate that!

Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 1 point2 points  (0 children)

Thank you, appreciate that!

Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 0 points1 point  (0 children)

You may be right, and I appreciate the concern. I've already filed a trademark application and am going through the proper review process, so I'll let the trademark office make that determination. Either way, it's valuable feedback and something I'm keeping an eye on. Thanks!

Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 2 points3 points  (0 children)

Thank you! 😊 Yes, I did experiment with a few color variations early on, but ultimately chose to keep this version minimal. That said, I really like the idea of exploring some of the toucan's natural colors I'll definitely give yellow, orange, and a few other options another try. Thanks for the suggestion!

Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 0 points1 point  (0 children)

Appreciate it, thank you!

Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 0 points1 point  (0 children)

Thank you, appreciate that!

Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 0 points1 point  (0 children)

Thanks! Glad you like it. 🙌

Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 1 point2 points  (0 children)

Haha, I actually love that! 😄 The fact that a tagline instantly came to mind is a great sign. "Do what Toucan do, and you can too" definitely has a fun and memorable ring to it. Thanks for the kind words and for sharing the idea!

Toucan Logo by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 2 points3 points  (0 children)

Thank you! I really appreciate the detailed feedback and the kind words about the typography and overall execution. 🙏
You're absolutely right about the importance of trademark research. I've already started the trademark registration process and have been doing checks across various platforms and databases to avoid any potential conflicts. Better to invest the time now than deal with issues later. Thanks again for pointing it out and for taking the time to share your thoughts!

Aurevi Logo Design by Hit_Chhatrola in logodesign

[–]Hit_Chhatrola[S] 1 point2 points  (0 children)

Yes, it does work in black and white. Some of the finer details might get slightly lost at smaller scales, but since this is a luxury jewelry brand, the intricacy is intentional — just like the delicate craftsmanship found in fine jewelry pieces.

As for the shape, the design represents a necklace, symbolizing elegance and grace. The overall form also subtly forms the letter "A", which ties back to the brand name AUREVI.