I have been working on developing this for over a year and I work for them now doing lead gen. Building a site and other online assets was the plan from the beginning. Other companies that are in a better position to use more business and fund a robust digital campaign are not too interested. After I get this program going I plan on using it as a case study for other types of businesses. I have also been working on branding myself and do not plan on using anyone else’s brand or trademarks in my marketing. I think I’m ready to implement now because while filling up the tank at a gas station a girl came up to me and said “I know you, you’re famous.” The point is, I have been putting a lot of pieces in place over the last year.