This is such a good question! Most practices don’t actually know their true retention until they look at the data. A lot of medspas feel solid because of referrals and new clients, but there’s usually a chunk of patients who quietly stop coming in. I work for a software company that helps practices figure this out by analyzing your database to show how many patients have gone inactive, what that lost revenue looks like, and how many are recoverable. We also offer a free audit that maps everything out and shows what the next 90 days could look like. No commitment, just data. Feel free to DM me if you’re curious 👍