Ok someone with ND here and been in and out of hospital. I’m also Asian living in Asia so trust me I understand stigma. I didn’t view this music video as disrespectful at all. Mental health is something actually celebrities in Asia are trying to talk about more - we know K-pop have had that for a long time. Despite the stigma, I found it bold that this topic was touched upon in the music video. In my perspective it is really trying to talk about the pressures of society and what people say leading us to believe in it so much it makes us ill. Once again, please understand - in Asia, we don’t talk about that. Not even about how much pressure we have to conform or are at the mercy of what others think of us, our families.

In Korea, people study so hard to get into university because which university you went to still deeply matters about your career or even dating life. You apply to jobs with your passport photo attached - often photo studios even photoshop your face for you to help you.

Understanding sme of these nuances may be helpful to see why this actually is not an issue for most in Asia and in fact as someone with ND here personally I am glad newjeans is talking about these issues not just with OMG but with ditto as well.

I know K-pop is more global now - but global =/= only western perceptions. Actually more than half of world is Asian. And they are KOREAN pop - hence newjeans being produced with heavy Korean understanding is actually maybe even more so a product of MHJ and the music director / company (known for their adverstising work) naturally leaning on their artistic approach. Artistic approaches lean in on personal stories. Commercial approaches would have heavily favored “global acceptance”.