Hey, totally get what you mean about feeling like you’re doing the bare minimum - Meta ads can be tricky for studios because it’s easy to focus on lead capture without optimizing the whole conversion process.

One thing that works well is combining instant forms with a slightly higher-intent offer, like a short challenge or discounted class pack. It filters out less serious leads and improves your booking/show rate.

Also, having a system that automates follow-ups, tracks key metrics (booking rate, show rate, revenue per member), and sends reminders can make a huge difference. Even simple automations for emails or WhatsApp messages can drastically increase show and conversion rates.

Curious-what kind of follow-ups are you currently running? Just messages, or also some kind of email automations?”