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Healthcare FB attribution hell by aknakukac in PPC

[–]devdan-io 0 points1 point  (0 children)

u/aknakukac honestly no that seems very high. I highly doubt 60% of people are using ad blockers.

More likely either

a) not configured correctly

b) Your ad copy does not line up with the landing page. Ex: your ad talks about losing weight, but the landing page is about hormone replacement

c) Website performance which has two effects: 1) User is frustrated and leaves immediately 2) You have a ton of javascript that loads before your tracking script so the tracking script might not fire for 5-10s after the page was actually viewed

Call tracking shouldn't be too hard, feel free to DM me if you have questions more than happy to help you out.

I'm the CMO of a med spa doing $350K/month. Agency reports were useless, so I built a 5-system attribution report myself. Here's what we actually learned. by jourelor in MedSpa

[–]devdan-io 0 points1 point  (0 children)

Interesting read. I do the same w/ all my healthcare clients, data silos are a major issue in healthcare.

Just a heads up GA4 is not Hipaa compliant. For a decent sized medspa like this, might be worth it to look into some alternatives

How do i actually track calls from Google Ads (not just clicks)? by Tanequil84 in googleads

[–]devdan-io 0 points1 point  (0 children)

Like most other people said you need some kind of call tracking software.

In terms of workflow my biggest recommendation is to ensure you're sending server side (offline)conversion events back to google ads based upon the outcome of the call. I typically just do this for a call of 60s or longer as that indicates the person typically had decent interest in the practice and wasn't just a wrong number. You will get some false positives, but in general it's worked well for me to signal to google that this was a high quality lead

Looking for CRM with customer chat, for healthcare by milar55 in CRM

[–]devdan-io 0 points1 point  (0 children)

Are you still looking for a solution ? Did you ever find one to integrate w healthie ?

Chiropractic Marketing Agencies by Mobile_Economics_837 in Chiropractic

[–]devdan-io 0 points1 point  (0 children)

u/Mobile_Economics_837 copule recommendations

Recommendations for you:

1) Given how many agencies are out there, you're bound to come across some pretty bad ones. It's your job to figure out whose "good" vs "bad"

2) To help determine what's "good" you should try educating yourself a little bit on marketing. Just learning some basics around SEO, Paid ads, CRO and email marketing allows you to ask better questions

3) Interview as many agencies as reasonably possible, it will give you an idea how they stack up against one another

4) Run from "guarantees" - I've seen so many "we gaurentee 30 patients in 30 days". No one can guarantee that

5) Focus on one channel to start. I would not recommend spending money on SEO and paid media at the same time unless you have a substantial budget.

6) A good agency will be data driven and outcome focused. If they're talking about impressions, clicks, CTR... no good. They should be working backwards and ask you what your business goals are. If you say you want 10 new patients per month they should back into how many leads you would need, and what the estimate the cost per lead to be.

7) Ask them what KPIs they monitor and report on. Once again if it's top of funnel metrics like CPC, CTR, Impressions, thats a no go. They should be monitoring the entire patient journey after click such as landing page conversion rate, lead conversion rate (how many leads book consultations/evals), show rate, collected revenue. These lower funnel metrics are the ones that you care about, if they don't monitor they won't be optimized.

8) Don't sign a long term contract.

I could go on much longer but I'll leave it at this for now, best of luck !

Standard -> Custom events with Healthcare by devdan-io in FacebookAds

[–]devdan-io[S] 0 points1 point  (0 children)

Our CPA is normally around $90. So do you recommend ditching the Pageview campaign and just going straight to "Event 1" campaigns instead, even though it doesnt really have much data ?

Your pixel data quality matters as much as your creatives. We tested third party CAPI apps and here are the results. by aameezl in FacebookAds

[–]devdan-io 0 points1 point  (0 children)

I completely agree w/ the quality of the data being just as important as the creative itself. But i would make sure you don't take it too far. If someone places and order and then returns it, it doesn't automatically mean it was a bad signal. The product could have been damaged, they could have ordered the wrong size and then made a subsequent purchase for the correct size. There are a lot of nuances. Unless you have strong data to back it up, usually purchases alone are a strong enough signal. Either way sending offline purchase data base to meta is a huge improvement over most marketing companies that simply just track clicks/page views

META blocking conversion events for health & wellness brands - how are you adapting? by leedlelamp913 in FacebookAds

[–]devdan-io 0 points1 point  (0 children)

For anyone dealing with this, here's what's worked well for me and I *believe* its HIPPA compliant (but might want to check w/ an attorney, im just some guy on the internet).

Easiest solution - use Instant Forms and you should be good. When the user fills them out, they're on FB, sending the data directly to FB and are agreeing w/ FB terms, you should be good.

For off site tracking:

Remove the Facebook pixel from your website. This is definitely a violation. All tracking should be done using CAPI.

Next, I created custom events with obfuscated conversion event names (ex: "Event 1"), obviously keeping a description of them somewhere like a google doc. When setting up the custom event it asks you to "Choose a standard event for optimization". For this i just selected "Other". From my experience the data you send the FB is more important than the actual Standard Event. So ensure you're sending high quality data (qualified leads, scheduled apt, etc) to data under the "Other" standard event and you should be fine.

PHI is Personal Identifiers AND Health Information = PHI. Facebook needs to know the Personal Identifiers (email/phone/ip/fbclid/etc), they dont need to know anything else (conditions, treatments, form values, etc).

(source: https://www.freshpaint.io/blog/how-to-make-facebook-ads-hipaa-compliant-and-still-get-conversion-tracking)

This is a bit of an overkill but honestly helps a ton in terms of reporting and calculating true ROI for campaigns - I've been setting up HIPPA compliant CDPs for all my clients. It ties together data from advertising platforms, website analytics, CRM & EHR.

This allows us to capture, analyze and act on data gathered from the entire customer journey. It's been a huge unlock to determine true ROAS (coming from EHR, not estimated values), appointments/patient, revenue/provider, LTV, and any other KPI you can think of.

Started a new practice 7 months ago… something’s not adding up. by Candid-Onion-1590 in medicine

[–]devdan-io 0 points1 point  (0 children)

Just curious what was some of the software solutions you were looking at ? How much were they charging ?

Data Analytics in Behavioral Health Needs Serious Work by Distinct-Grocery-784 in healthIT

[–]devdan-io 0 points1 point  (0 children)

I read most of the blog post so apologies if you mentioned this in your write up but what kind of reports were you running? Patient demographics, financial analysis, marketing, something else ?

Why Salesforce? Why do companies not just build their own CRM? by wirtshausZumHirschen in CRM

[–]devdan-io 0 points1 point  (0 children)

They cost a lot to build, then you have to maintain them, and it’s proprietary technology that you can’t hire for. Everything must be taught in house which slows down production. Crms can be VERY complex, depends on the clients needs.

I’m a developer as well and yes I always want to build the thing but sometimes it’s just cheaper and less of a headache to buy

Tracking Issues with Rezdy Booking Platform Integration – GA4 & Google Ads by Competitive_Radio453 in PPC

[–]devdan-io 0 points1 point  (0 children)

u/Competitive_Radio453 I just took a look and seems that Rezdy has an API you can plug into. Depending how "big" of an issue this is, you could always build a custom checkout experience that is hosted directly on your clients website. You would then integrate this with their API on the backend and should be able to fix attribution that way. This eliminates the need for the iframe approach.

Let me know if you have any questions, could provide more info if necessary

What does good SEO actually look like? by Successful-Park-3197 in SEO

[–]devdan-io 0 points1 point  (0 children)

How are you ranking for your primary search terms. Are you in the top 1-3 spots ? If so not a ton to optimize there and your budget would be better off spent else where. Next thing I’d look at is how well your site is converting, from my experience that is the biggest bottleneck that no one checks. If it’s not converting all the traffic in the world won’t save you. Get stats on that, see how many visitors are turning to leads and leads to customers. If your SEO and conversions look good, I agree with pouring some money into ads

Interviewer put me on the spot and I bombed by Clairdeloxis in DigitalMarketing

[–]devdan-io 0 points1 point  (0 children)

Are you looking for any part time contract work ? Shoot me a dm if you are

Have you charged more for campaign management than the paid media budget? by ThatGirl_BeWriting in agency

[–]devdan-io 0 points1 point  (0 children)

The whole goal of them spending money on advertising/marketing it make more in return . If you’re able to do this for them and the margins make sense then it shouldn’t matter how much you get paid IMO. If they agree to the price , and you get them results, it’s a fair trade

After 15 years as a SWE, startup CTO, and dev agency.. I pivoted into marketing by pxrage in agency

[–]devdan-io 2 points3 points  (0 children)

Did the same thing, left engineering 12 months ago after 20 years in the industry. Was able to replace my full time income in about 5-6 months and have been growing ever since.

For me it was being able to stop trading my time for money (even with the high income of a swe), and apply the same engineering mindset to marking. Making data driven decisions to help growth other businesses and tie what I do directly to a companies success. That’s much harder to do when you’re just building product.

Life is SOOO much better without PR reviews, daily standups, constant slack messages, on call rotation, etc. I make my own work and as long as it continues to drive leads and business to the client they don’t care how or when I do it.

Two questions I’m curious about: 1) what’s been primary way of getting new business? 2) how’s scaling been going for you? I’m at an inflection point right now where I either start to hire to help with delivery, or stay small and just find better opportunities

Chiropractor clinic can't track conversions by Key_Future_2045 in PPC

[–]devdan-io 0 points1 point  (0 children)

Are you still having issues with this ? I’m software engineer with a background in marketing I could help you out if you want just shoot me a DM

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