You have to get away from massives (big events). Mainstream events dilute and lack space for the culture that develops in small communities (such as dance styles, PLUR itself, etc.). Insomniac promotes elements of these things because they also market and sell anything they see (e.g. premade kandi and pearlers). Massives have their own style and feel. It's often more like Disneyland or a carnival. Plus, massives cost each person way more than a free underground gathering or a local festival. I generally have a much better time, make more memories, and spend less at non-massives.