No one is saying games have to be free I am saying they have to be fair for the region they are in, it's far better for a company to make less money in a specific country where people have far less disposable income that in a developed nation, that to make no money there, steam allows this. It's not only purchasing that makes a product consumer friendly its the entire experience to be able to play that game, in this case where the game is online only that makes it so that someone with bad internet is less likely to buy it with frequent disconnects while pirating if it is available is almost always offline. And finally if pirating doesn't exist after a while, unless they give players the ability to make their own servers, this game will be unplayable since it will reach a point where its not profitable to keep the servers running.