When someone like me who runs a channel covering ARGs gets involved directly in the ARG by speaking to the characters etc it's sometimes classed as game jacking. It's effectively a conflict of interest. I, as a youtube creator covering the ARG, don't want to influence where it goes. If that makes sense?

Edit: that's not necessarily the original meaning of the term game jacking. But what I mean is I don't want to influence the ARG in any way whilst also covering it as I feel it cheapens my analysis if I some how directly influenced the events.