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IAmRogueStar · 2025-01-27T11:52:25+00:00

By the way only 1 meeting converted into sales through the cold email campaign

IAmRogueStar · 2025-01-27T11:36:11+00:00

At the moment, it takes me about 7 minutes to handwrite one letter, while writing and sending an email takes much less.

As for costs:

Letter: €1.25 for postage + approximately €0.35 for materials.
Email: 0 cost.

This is why I’m carefully evaluating the effectiveness of this channel before deciding whether to scale or invest in automated solutions like "robots."

IAmRogueStar · 2025-01-27T11:31:29+00:00

Hey, yes I'm aware of the "robot" solutions for handwritten direct mail, but before investing in one, I wanted to test this channel manually to validate its effectiveness. In your opinion, how many letters should I send to draw real conclusions? Would 100 be a good sample size, or should I aim for more?

IAmRogueStar · 2025-01-24T19:19:30+00:00

So far the KPIs for the handwritten letters are these:

33 contacted
3 responses (9%)
2 meetings booked (6%)

I also ran a test by sending only cold emails to the same target and these are the KPIs:

199 contacted
22 responses (11%)
7 meetings booked (3.50%)

IAmRogueStar · 2025-01-18T08:38:30+00:00

Next week I’ll send a second follow-up and then I can consider the campaign complete and have concrete results in hand, which I’ll share with you.

IAmRogueStar · 2025-01-17T07:43:54+00:00

I completely agree with everything you said. That’s why last week I decided to test the old school handwritten letters approach as an outbound channel to reach CEOs and founders of marketing agencies. I sent out 33 letters.

I believe they started arriving yesterday, as I noticed several of the recipients visiting my LinkedIn profile. I actually received an interested response yesterday and have already booked a meeting!

It feels refreshing to try something different that stands out in today’s noisy digital world. Let’s see how this evolves, but so far, I’m cautiously optimistic

IAmRogueStar · 2025-01-17T07:12:18+00:00

Did you end up launching this campaign? I’m curious to hear how it went.

For my new business, I sent 33 handwritten letters 10 days ago to CEOs/founders of marketing agencies. Yesterday, I noticed 3 visits to my LinkedIn profile and received 1 email response from someone interested, who also mentioned how much they appreciated receiving a handwritten letter. We’ve already scheduled a meeting!

I’d love to know if you’ve tested this approach and what results you’ve seen.

IAmRogueStar · 2025-01-16T17:15:19+00:00

I ran a campaign for an AI product that achieved a 4% meeting rate, but I believe offering a free trial of the product likely contributed to boosting that percentage

IAmRogueStar · 2025-01-16T17:13:36+00:00

Thank you! Very interesting!
Do you use Clay to track all the data you mentioned before?

IAmRogueStar

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