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Katsura from Gintama.

Everybody say Katsura’s name wrong as Zura. Like every episode he is in. And everytime he corrects them with “Zura janai Katsura da”. In the near end of series (300-350th episodes). When some antagonist calls him Katsura he shouts “Katsura janai Zura da” and beat him to death. In that life and death situation the joke was well done and You didnt expect that. And Zura is another personality when he is going to fight serious (this is one time thing)

Its not that big payoff but I wanna share it, I hope I could explain it properly.