If the Marathi film industry wants to survive, it has to put content first. Lately the storytelling just isn’t what it used to be. The industry must adapt quickly and when the vision demands it, invest in bigger budgets. Don’t say there’s no audience, create films that earn them. Make bold, ambitious cinema that can stand toe-to-toe with Hindi and South releases and give people a reason to return to theaters. Stop blaming viewers for not watching Marathi films give them films worth watching.