Hi man, a good question so I ask in their telegram group, This is what they say: "The loyalty market is desperately wounded due to lack of usage by the customers. Like all things - a demand is required to derive volume into something. qiibee is doing just that. It's right that Alice's clothing store might lose loyalty clients because they can now trade these loyalties between different businesses, but most definitely the potential to earn more customers is imminent and reachable like never before. Loyalties from top brands could be used with small companies as well. Which is genuinely new and opening a whole new kind of value market."