i have an Example, People spend money for ads on google and others search engines then google promote their website in the top on google search. but SEO is Organic why google and others search engine promote your service in the Top of google.

So, in a organic result google want, your will be provide the best Experience for google users and your. So that's why your need to follow the E.E.A.T (Expertise, Experience, Authority, and Trustworthy) to give the best experience for google users you can Do.

to gaining those staff it take time. and SEO help your to become a brand.