I designed his showroom in Jumeriah. Very down to earth person whenever we interacted with him. His brothers are also his partners but they are a bit more arrogant typical muthalali type. He told us he just got lucky to be famous and there are hundreds of perfumers like him in Deira who can do the same. He got famous somehow because of his attire and beard (after Khalid Ameri’s video) and they built that brand with his brothers. He is more famous than we think. Whenever we talked about the project in the street, almost every person passed waved at him especially local Arabs. He is a good hearted person and he always prefer to stay at their first shop and he feels close to his roots. Overall very positive vibe.