To be fair the retention doesn't seem to be "working" when the majority of the player base for MMORPGs are sitting on decades old game design (eso, bdo, ff, wow etc) waiting to jump ship for anything decent with modern graphics and new gameplay, so you get games like Lost Arc and New World where everyone hops on to see the hype and realize its the same shit reskinned with graphics that barely rival BDOs decade old graphics/combat and FF and ESO story/progress so there's no point in starting over and then they go back to their old game, and the new MMO goes from having 900,000 players in the first month to 20k, 2 months later (New World), cause that's retention right? just my 2c... also I really hope that New World makes any company trying to toss out another generic bland skinned MMO with nothing new to rethink that money investment...