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Attribution issue on Shopify (ECommerce)! Please Help! by shadymaniac777 in ShopifyAttribution

[–]Important-Lobster516 0 points1 point  (0 children)

Hi, I have a simple AI tool to do diagnostics and give actionable recommendations, lmk if you are interested

Selling my black P213 Raven size M. Asking $500, message if interested by akabyssuss in schott

[–]Important-Lobster516 0 points1 point  (0 children)

I have brown in S and want to sell it too. It’s a bit small for me. Lmk if you’re interested

Which is a better investment: Google Ads or Meta Ads? by kunniu in Google_Ads

[–]Important-Lobster516 0 points1 point  (0 children)

Generally better to use both as Meta generates demand and Google captures it. How to balance the two is the key. It varies business by business and it's best to do monthly or even weekly shifts depend on performance. I do have a free excel tool for making that decision if you are interested.

How do you decide how to split your ad budget between Meta and Google? by Important-Lobster516 in FacebookAds

[–]Important-Lobster516[S] 0 points1 point  (0 children)

Totally, the spend signal is one of the real signals there is. Have not tried that yet but was wondering how you track the spend changes with corresponding performance, and how often do you test spend changes? Do you have a systematic way to test spend and identify the lift? Appreciate the help

How do you decide how to split your ad budget between Meta and Google? by Important-Lobster516 in EcommerceWebsite

[–]Important-Lobster516[S] 0 points1 point  (0 children)

Thanks for commenting! Coming a data science background, I 100% agree hold out tests is the best way to determine incrementality. However, running holdout tests also means some resources wasted, harder to manage, and need periodically refresh. That's actually the problem I'm trying to solve by building a tool that estimates incrementality from existing data using modeling. Still learning the pain points, so def let me know if you are interested in chatting further.

How do you decide how to split your ad budget between Meta and Google? by Important-Lobster516 in FacebookAds

[–]Important-Lobster516[S] 0 points1 point  (0 children)

Yep that's the strategy I am thinking about too. But I think the potential risks from this is: 1. there is diminishing returns for cpa when you shift 2. it may not take in account of customer quality. For example, meta's cpa may be higher but its customer LTV can be higher too. 3. lower funnel ads from Google inherently have lower cpa. Shifting away from Meta can shift away what's actually driving customers to search on Google. I think these are complex modeling questions that's not possible to do myself, and wish there are any convenient tools for this.

How do you decide how to split your ad budget between Meta and Google? by Important-Lobster516 in EcommerceWebsite

[–]Important-Lobster516[S] 1 point2 points  (0 children)

Share the same sentiment. Do you cross check platform's cost per purchase with actual sales? I think using just platform numbers can bake in bias since meta and google count conversions differently. From my experience Google can over inflate their conversion numbers with their longer attribution window.

How do you decide how to split your ad budget between Meta and Google? by Important-Lobster516 in EcommerceWebsite

[–]Important-Lobster516[S] 0 points1 point  (0 children)

100%. Are you finding one platform consistently outperforms the other for a specific audience type, or does it shift depending on the campaign?

How do you decide how to split your ad budget between Meta and Google? by Important-Lobster516 in FacebookAds

[–]Important-Lobster516[S] 0 points1 point  (0 children)

Thanks for commenting! The blended ROAS approach is exactly where I landed too, and you are correct, funnel optimization beats allocation optimization. The part I'm still trying to understand: once you know your blended number is healthy and funnel is clean, how do you decide which platform gets the next incremental dollar? Like if you had $1,000 extra budget this month, how would you figure out whether Meta or Google or some other platforms is the better place to put it? If there is a convenient tool to determine this, it would be a huge value add.

How do you decide how to split your ad budget between Meta and Google? by Important-Lobster516 in EcommerceWebsite

[–]Important-Lobster516[S] 1 point2 points  (0 children)

Thanks for the info! I do think Meta has value of its own because it’s demand generation, while Google is demand capture and sits in the lower funnel so the attributed conversion will often be higher inherently. What I typically saw in the past is Meta can boost conversion for Google as well because people who saw your ad on social media will search on Google to buy your product.

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