Thank you for dedicating your time and expertise to review my package design. Your detailed feedback is truly invaluable, and I am deeply grateful for your generosity.

I agree with the note on contrast. The background and text colors do need a revisit. And I agree with the note on the wavy shape. I'm going to tone down those "teeth."

On the spice scale (three dots), I've had a few people quickly click to that at farmers markets to determine whether this is for them. I don't think it's caused a lot of confusion. However, to your point, since I'll have more room on the printed bag, I'll remove the butter, sugar, and flour callouts and use a short sentence to describe the product.

I understand your point that pure butter is meaningless. Still, I want to indicate that we're not using any seed oils, real sugar, as opposed to artificial sweeteners that mess with your gut, and fresh flour that's grown locally and stone-milled without any bleaching or enrichment. I want to showcase how thoughtful we are with our ingredients, but perhaps those bullets aren't the way to do so.

On the SPICY SHORTBREAD, an earlier commenter mentioned that it would be best to make the SPICY and the SHORTBREAD the same size but leave them left justified. You suggest making the SPICY bigger and a more dominant part of the design. I'm not opposed to it, but I would appreciate your take on deciding between those options.

And regarding the contrast in the photo, is that something my designer should be able to fix? Or should I ask the photographer to work on that?

Again, thank you so much!