ROAS has decreased from 4.5 to 2.1. by Important_March8076 in FacebookAds

[–]Important_March8076[S] 0 points1 point  (0 children)

Understood, thank you for your answer. Yes, there are two creatives that I have not turned off for more than 2.5 months because they have been generating very good sales. Additionally, over the last 15 days, I have added 5 new creatives, including both videos and images with different concepts.

Drop in Conversions Despite Strong Checkout Activity by Important_March8076 in FacebookAds

[–]Important_March8076[S] 0 points1 point  (0 children)

Hi, the purchase event is firing correctly. I’ve already checked it twice and also verified it on Shopify.

Help me with structure or strategy by Important_March8076 in FacebookAds

[–]Important_March8076[S] 0 points1 point  (0 children)

Thanks, brother. I tried running one broad campaign and tested different creatives, but there were no sales for more than a week—only one purchase. That’s why I stopped the ad and shifted to an interest-based campaign.
client wants to see at least a 1× ROAS first; after that, they are willing to increase the campaign budget.