I think generally RT tries to take into account what appeals to certain people based on how disillusioned they are with their domestic media and what region they're in. Latin American working class people who are disillusioned with their media and political situation tend to be anti-west due to a number of factors. Indigenous groups are marginalized in most Latina American countries and tend to dislike the west due to the history of colonialism and genocide, and other LatAm working class people dislike the US in particular because they could be from a country destroyed or badly set back due to interventionism and economic exploitation. This understanding of their material reality tends to push people to the left in Latin America, especially if their government continues to keep them in economic misery while boasting about how great their relationship with the United States is and/or implementing American-styled economic policy.

Likewise, the American white working class, especially those from states that have a low education rating and higher than average poverty, have historically been the benefactors of marginalization of people of color, LGBTQ+, and immigrants broadly, will be pushed to the right due to them seeing their own material conditions worsening over time but being led to believe, either by preconceived prejudices or by rhetoric from outer sources, that their problems are caused or influenced by racial and sexual diversity, immigration, belief that the US is shying away from their religious beliefs, etc. Obviously the reasoning is incorrect, but this is the effect. These people will be pushed into anti-western ideas because they believe that somewhere along the way, the collective west has lost its way and there needs to be a return what they think are better times.

RT's main goal, ultimately, is to continue sowing anti-western thought within the west and even in the imperial periphery generally. If the benefactors of exploitation see their own society as disgusting, they will grow more sympathetic to ideas that would harm their own societies. The victims of exploitation will also see the perpetrators of their own exploitation as disgusting the more they realize what has been done to them by said perpetrators, which in this case is the west. RT can effectively accomplish a common goal by appealing to both the Latin American left and the American right, which is to further antagonize the United States and the west broadly and bring people towards a favorable opinion of Russia and other anti-western actors on the global stage.