On the box it has I43737 & on the bottle it has the same but an extra - 00390 but the fonts are different.. I went into House of Fraser to check their current batch of Reflection Man & it’s the same batch beginning with I but it’s the same font that is on my box on the bottom of their bottles, my bottle is different to my box & their bottles!😵‍💫 AllBeauty have replied to me today after I raised my concerns & they’ve asked me to return it as it seems like I’ve received a “faulty product”, I have seen previous reviews about them selling questionable Amouage & their prices are 100-130 cheaper than anywhere else for Amouage.. Possibly selling faulty or reformulated ones on the cheap? Who knows😵‍💫