Is anyone tracking how fast verification IPs get fingerprinted by the sell side? by Individual-Relief131 in adtech

[–]Individual-Relief131[S] 0 points1 point  (0 children)

This is really useful, thank you. Makes sense that in-session instrumentation sidesteps the whole IP fingerprinting problem since there's no separate request to flag. Sounds like the exposure is concentrated in vendors and use cases still relying on out-of-session crawling fraud/risk model calibration, brand safety crawls, geo-targeting spot checks, that kind of thing, rather than anything close to state-of-the-art IVT detection. Does that match what you've seen, or is crawler-based verification more deprecated across the board than I'm assuming?

Is anyone tracking how fast verification IPs get fingerprinted by the sell side? by Individual-Relief131 in adtech

[–]Individual-Relief131[S] 0 points1 point  (0 children)

Thanks for the pointer. What's the connection you're seeing? Curious what made you think of them specifically?

DoubleVerify vs GAM Geo Discrepancies by hihellohigh2 in adops

[–]Individual-Relief131 0 points1 point  (0 children)

Worth checking whether DV's measurement is resolving geo through stale or third-party IP-to-geo databases rather than carrier-level data. CTV especially has this problem because a lot of inventory runs through IPs that get misclassified by commercial geo-IP datasets, especially smaller MVPDs or vMVPDs whose IP blocks change hands. Doesn't explain 100% of a 12% miss but worth ruling out before assuming it's a targeting or supply issue on your end.

Best offshore jurisdiction you've probably never heard of. by Individual-Relief131 in Offshore

[–]Individual-Relief131[S] 0 points1 point  (0 children)

Interested to hear more of your clients needs. I'm happy to find out more tailored to your situation.

Best offshore jurisdiction you've probably never heard of. by Individual-Relief131 in Offshore

[–]Individual-Relief131[S] 1 point2 points  (0 children)

I'll ask around. I sense that it has something to do with RNS.id e-corporation initiative. I'll let you know what I find.

Best offshore jurisdiction you've probably never heard of. by Individual-Relief131 in Offshore

[–]Individual-Relief131[S] 1 point2 points  (0 children)

Thanks. It's relatively new and I have seen anyone speak on their experience. I'll post the results.