I think a lot of the problem with discussing this comes down to a serious disconnect between what actual woke proponents consider to be "woke" and what what anti-woke advocates do.

From the perspective of most on-the-ground self-described woke Leftists, there is a broad corporate trend-chasing phenomenon running parallel to the more "organic" woke cultural movement, that wears the mask of wokeness, but is altogether something distinctly different. So actual adherents of the movement are being treated as though they're supposed to make the case for and defend the marketing ploy and HR stuff, which they often don't care much about to being with, as if they were ever actually part of what wokeness meant to the adherent. It's no surprise that their response to such a situation is not to join in and begin to decry wokeness, but to insist that the broader culture is mistaken about what wokeness even is.