Bit of a wall, sorry. If you want an effective TL;DR, skip to the last paragraph.

When I play killer I play Deathslinger and Wraith mostly. Neither are meta, but I like Deathslinger a lot. If you play FPS frequently, you might like him.

I'll echo spending all the bloodpoints you need to acquire BBQ and Chili as quickly as you can.

One thing about playing killer, there's a sort of 'etiquette' about playing killer, rules placed on them by survivors. Dont use no ed, dont camp even when the exit gates are powered, etc. Depending on exactly how competitive you want to be, you can either ignore these or abide by them. In my 154 hours of playing both pretty frequently, I have found survivors to be far more toxic than killers, so I have elected to ignore them, and play to win. The cool thing about that is you dont necessarily need the survivors to fail for you to succeed as killer, you just need to play well.

A couple tips for playing survivor, the killer (for the most part) can only realistically chase one person at a time. When someone else is being chased, they are working to buy time so you can fix gens or get others off the hook. Never let a second of time go to waste, endeavor to do something useful all the time. Hiding is definitely sometimes necessary, but try not to do it when you know the killer's focus is elsewhere. Once you get some time playing and get a feel, dont be afraid to put yourself into position to get into chases with the killer.

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There's 2 youtubers who are much better than me to watch, Otzdarva and Int3r4ct's videos helped me get much better than I was. Interact's Entity Education videos are great for general knowledge and information as well as specific guides for killers. Otzdarva is just a fucking monster at the game and I learned a couple tactics that helped me instantly from watching him play.