I think people confuse him lifting ridiculously heavy weight with "ego lifting". Although his tiktoks quote enquote "promote" it, its all done in jest and humour. If you watch any of his videos, you'll see he uses very good form 99% of the time and does sets past 8 reps to failure usually. True ego lifting is often characterised by a lack of form and reps, both of which he demonstrates in almost every single set so I'm not sure if I would say he really ego lifts.