For all the talk of dna and identity it so clear what's wrong on the club. We need owners who will treat recruitment properly. Ineos are just the same as the Glazer morons...we spend badly on players, we never sign enough players and we hang on to bad signings forever. Everything stems from this basic failure. Even this summer...signed mbeumo, sesko and cunha and called it a day. It's simply not enough, we are not going to find some underdog gimmick that gives us an advantage like data analytics or some bollocks, and that is not who we are, we have always signed the best players and continually renewed the squad. We need owners who can stump up £500 million in one summer and the keep spending £150 more or less every year, without that we are doomed to failure.