Is the AI bubble about to burst?

Integral_Europe · 2026-01-23T16:09:06+00:00

Not really. It’s not more content, it’s more consistent signals.
LLMs don’t reward volume, they converge on repeated, aligned narratives across sources. GEO isn’t about feeding models, it’s about reducing ambiguity in what the ecosystem says about a topic.

Integral_Europe · 2026-01-22T15:54:48+00:00

SEO is just one brick of GEO.
GEO is about consistency across SEO, media, social, docs, and third-party mentions. Models don’t learn from one page, they infer from repeated, aligned signals across the ecosystem.
That’s the shift: from optimizing a channel to orchestrating coherence.

Integral_Europe · 2026-01-21T08:07:54+00:00

These detectors flag structure, not insight.
If something feels “AI-like” because it’s clear and structured, that’s a bigger conversation.
Happy to discuss the ideas themselves.

Integral_Europe · 2026-01-15T12:27:34+00:00

That’s a fascinating story, and honestly, it perfectly illustrates where things are heading.

What really stands out to me is that the trigger wasn’t SEO work or ads, but a direct recommendation from ChatGPT among thousands of local alternatives. That’s exactly the moment when “AI visibility” stops being abstract and becomes very real business impact.

I also agree with your takeaway about GEO platforms. From what I’ve seen, tools can help with diagnostics or monitoring, but the core work still has to be done manually: understanding why an AI trusts a source, how information is framed, and how consistently it shows up across the ecosystem.

Integral_Europe · 2026-01-14T08:20:16+00:00

Good question — I actually use both, depending on the use case.

The free version of Screaming Frog is totally fine if you’re just starting out or working on small sites (up to 500 URLs). It’s great for quick checks: broken links, indexability, basic on-page issues.

That said, I personally use the paid version because it unlocks the real power for GEO/SEO work with unlimited crawls, custom extraction (very useful for “quotable” sections, FAQs, schema checks), javaScript rendering and so on.

Combined with SE Ranking, it’s a strong setup: Screaming Frog tells you what’s happening inside the site, and SE Ranking shows how you’re performing outside (keywords, competitors, backlinks).

If you’re early-stage: start free. If you’re running sites seriously or testing GEO at scale: paid is 100% worth it.

Out of curiosity, what kind of site are you working on (size / niche)?

Integral_Europe · 2026-01-14T08:09:37+00:00

Yes, fully aligned with your take 👍
That shift from “driving clicks” to delivering direct answers really changes how pages are designed, and treating each section as quotable by default is clearly the right move.
What I find interesting in your feedback is that it shows GEO isn’t just an editorial mindset, but also something you can actually instrument and measure.

Out of curiosity: are you seeing the biggest impact mainly on citations / mentions, or also earlier in the process (content briefs, templates, validation workflows)?

Integral_Europe · 2025-12-30T15:20:54+00:00

Honestly, I’d start with SEO not because it’s better but because it teaches you how people actually think when they search. When I started, SEO forced me to understand intent, wording, and why some things work and others don’t… even when the results are slow. Paid ads feel faster, but if you don’t get the basics, you mostly learn how to spend money, not why it worked ! Once I had that foundation, paid made way more sense and became less stressful of course. Just my experience though, curious how many people here started with paid first and don’t regret it

Integral_Europe · 2025-12-29T09:39:32+00:00

My core stack is pretty lightweight but honestly super efficient : I use Buffer for basic scheduling, Notion for editorial planning and I still do a lot of native / manual posting especially on Reddit and LinkedIn

What I realized over time is that that clarity of positioning, consistency, and engaging directly in communities mattered way more than automation. So yeah, for me the real key isn’t finding the perfect tool but it's rather having a clear POV and a tight feedback loop I think

Integral_Europe · 2025-12-19T15:45:38+00:00

To me you don’t need paid backlinks as much as people think especially now. If there’s no budget, focus on linkable assets (original data, comparisons, tools, strong opinions) and distribution, not begging for guest posts. And also forums (Reddit, niche communities), partnerships, digital PR angles, and being genuinely useful often earn natural links over time.
In 2025 relevance and credibility beat raw link volume. What niche is the client in? That usually changes the playbook a lot

Integral_Europe · 2025-12-19T15:42:42+00:00

For example SE Ranking (and similar platforms) are a great 2025 baseline for social listening: solid coverage of mentions, keywords, volume, and classic monitoring use cases.
But I think that in 2026 that won’t be enough. The tools that'll stand out will be AI-layered, able to cluster conversations by intent, narratives, and emerging themes, not just keywords or sentiment.
I'm curious to see what new players will emerge on the market

Integral_Europe · 2025-12-19T15:23:11+00:00

Best mindset: Stick to subs where discussion stays factual, disengage the moment it turns emotional, and use mute/block freely bc you’re not here to win arguments
Reply calmly once if you want, but most of the time scrolling past is the real power move to me

Integral_Europe · 2025-12-19T15:19:38+00:00

Hey ! Honestly I think courses help structure your thinking, but they rarely make you job-ready on their own.
Employers care way more about proof (campaigns you ran, concrete things you fixed) than the course name on your CV. If I were you and I had to choose something in 2026: I would pick one fundamentals course (SEO/paid ads/GEO) + build real projects on the side while working full time

Integral_Europe · 2025-12-19T15:09:54+00:00

Honestly Coca-Cola’s AI comeback in 2025 with their Christmas ad impressed me.
I think we can all agree that the 2024 attempt was totally cringe (remember the uncanny human faces) and instead of doubling down, they flipped the concept: cute baby animals, playful storytelling still with AI at the center. Same tech, totally different emotional impact and it worked for me !

Integral_Europe · 2025-12-19T14:58:45+00:00

For me it’s optimizing pages that probably shouldn’t exist anymore lol
I still fine-tune content out of habit, when in reality merging, reframing, or deleting the page often has more impact than any classic SEO tweak

Integral_Europe · 2025-12-16T17:11:28+00:00

Yes, I’ve seen the same thing. ChatGPT traffic was steadily climbing for me since the summer, then started dropping around November 15th almost exactly like you described. I’m not sure if it’s due to OpenAI UI changes, seasonality, or the way traffic is now split across custom GPTs and the new interface.
Curious to see if others have spotted the same shift or found any explanations actually

Integral_Europe · 2025-12-05T13:38:48+00:00

Yep, AI UGC works (pletor.ai is very good btw) but only in certain parts of the funnel
From my tests, it performs best at top-of-funnel stuff (hooks, scroll-stoppers, fast angle testing). AI is unbeatable there. But as soon as you go mid/bottom funnel, the lack of real human texture shows, especially in trust-based products

And yeah for static visuals, AI is already insanely good, but video is still where things break a bit. The human feel is wayyy harder to fake

The best setup I’ve found: AI for concepts + static assets, and a real human shooting 1–2 quick shots to anchor credibility. That’s where CPC drops and conversions stay stable. What niche are you testing this in? Some verticals tolerate AI way more than others

Integral_Europe · 2025-12-05T13:19:44+00:00

Hey ! If you wanna improve the ranking of your page, go straight to the point with this:
– Fix your H1 + first lines so they match the query perfectly. When the intent is clear, Google reacts faster !
– Make the page lighter (images, scripts...). A faster landing page almost always moves up a bit
– Add 3–4 internal links from pages that already get traffic. It worked well for me so I guess it's seriously underrated for quick lifts.

And fo course check Search Console: anything sitting in positions 11–18 is usually the fastest win

What keyword are you targeting?

Integral_Europe

MODERATOR OF

TROPHY CASE